Traffic visualization across web maps

• US 8,453,059 B2
• Filed: 08/10/2010
• Issued: 05/28/2013
• Est. Priority Date: 08/31/2009
• Status: Active Grant

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture Global Services Limited (Accenture PLC)
• Inventors: Kirkby, Stephen Denis, Kellett, Peter
• Primary Examiner(s): HO, RUAY L
• Application Number:
  US12/853,687
• Publication Number:
  US 20110055710A1
• Time in Patent Office: 1,022 Days
• Field of Search: 715200-277, 715700-867, 700701-866, 709201-229, 705/14.42, 705/14.66, 705/35, 705 50- 79, 345 30-111, 707/769
• US Class Current: 715/736
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 43/045 for graphical visualisation of monitoring data
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display

Abstract

A web traffic visualization system includes a generation module configured to generate a web map. The web map includes web objects and links connecting the web objects, where the web objects are for a web site. The web traffic visualization system also includes an acceptance module configured to assign a unique ID to a visitor of the web site and receive a visitor action performed by the visitor on a web object in the web site tagged with the unique ID. The web traffic visualization system is further configured to include a visualization module configured to generate and display the visitor action on the web map in response to receiving the visitor action tagged with the unique ID.

Claims

1. A web traffic visualization system, comprising:

a generation module to generate a web map including web objects and links connecting the web objects, wherein the web objects are for a web site;

an acceptance module to assign a unique ID to a visitor of the web site and receive a visitor action performed by the visitor on a web object in the web site tagged with the unique ID; and

a visualization module, executed by a computer system, to;

determine whether the visitor belongs to a predetermined category and assign the visitor a symbol of the predetermined category to which the visitor belongs; and

generate and display the visitor action on the web map in response to receiving the visitor action tagged with the unique ID,

wherein the visitor action for different visitors is displayed using differentiating symbols to distinguish different categories of visitors.

2. The web traffic visualization system of claim 1, wherein the web map is to be updated with additional visitor actions tagged with the unique ID.

3. The web traffic visualization system of claim 1, wherein the web objects include any document that exists on the web site.

4. The web traffic visualization system of claim 1, wherein the web objects include plain text, hypertext, images, audio, video and other multimedia objects, executable applications and database information.

5. The web traffic visualization system of claim 1, wherein the visualization module is further to aggregate the visitors'"'"' actions for a particular category.

6. A method for generating a visualization of web traffic information for a web site, comprising:

generating, by a hardware processor, a web map including web objects and links connecting the web objects, wherein the web objects are for a web site;

assigning, by the hardware processor, a unique ID to a visitor of the web site;

receiving, by the hardware processor, web traffic information pertaining to a visitor action performed by the visitor on a web object in the web site;

tagging the visitor action with the unique ID;

generating, by the hardware processor, the visitor action on the web map in response to receiving the visitor action tagged with the unique ID;

determining, by the hardware processor, whether the visitor belongs to a predetermined category and assigning the visitor a symbol of the predetermined category to which the visitor belongs and;

displaying the visitor action on the web map,

wherein the visitor action for different visitors is displayed using differentiating symbols to distinguish different categories of visitors.

7. The method of claim 6, wherein the web map is updated with additional visitor actions tagged with the unique ID.

8. The method of claim 6, wherein the web objects include any document that exists on the web site.

9. The method of claim 6, wherein the web objects include plain text, hypertext, images, audio, video and other multimedia objects, executable applications and database information.

10. The method of claim 6, further comprising aggregating the visitor'"'"'s visitor actions for a particular category.

11. A non-transitory computer readable medium having stored thereon computer executable instructions for generating a visualization of web traffic information for a web site, the computer executable instructions, when executed, cause a computer system to:

generate a web map including web objects and links connecting the web objects, wherein the web objects are for a web site;

assign a unique ID to a visitor of the web site;

receive a visitor action performed by the visitor on a web object in the web site, the visitor action tagged with the unique ID;

generate the visitor action on the web map in response to receiving the visitor action tagged with the unique ID;

determine whether the visitor belongs to a predetermined category and assigning the visitor a symbol of the predetermined category to which the visitor belongs; and

display the visitor action on the web,

wherein the visitor action for different visitors is displayed using differentiating symbols or designs to distinguish different categories of visitors; and

wherein the computer readable medium comprises a storage device.

12. The computer readable medium of claim 11, wherein the web map is updated with additional visitor actions tagged with the unique ID.

13. The computer readable medium of claim 11, wherein the web objects include any document that exists on the web site.

14. The computer readable medium of claim 11, wherein the web objects include plain text, hypertext, images, audio, video and other multimedia objects, executable applications and database information.