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Method and system for displaying advertising, video, and program schedule listing

  • US 8,453,174 B2
  • Filed: 06/17/2010
  • Issued: 05/28/2013
  • Est. Priority Date: 10/02/1995
  • Status: Expired due to Fees
First Claim
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1. A method for simultaneously displaying advertisements with an electronic program guide (EPG), comprising:

  • displaying a plurality of television schedule information items in a schedule information region of a display;

    receiving, at user equipment, a user selection of a schedule information item from the plurality of television schedule information items;

    accessing a remote database to identify;

    a feature associated with the selected schedule information item; and

    a program associated with the identified feature, wherein the identified program is different from a program pertaining to the selected schedule information item;

    selecting an advertisement for display from a plurality of advertisements, wherein the advertisement promotes the identified program; and

    simultaneously displaying the selected advertisement with the schedule information region.

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