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Client-side multimedia content targeting system

  • US 8,453,180 B2
  • Filed: 06/22/2006
  • Issued: 05/28/2013
  • Est. Priority Date: 10/20/1999
  • Status: Expired due to Term
First Claim
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1. A method for targeting multimedia content to a viewer using a recording device, comprising the steps of:

  • receiving, at a recording device, metadata describing programs;

    receiving, at the recording device, from a server across a network, correlation data describing groups of related programs, each group identifying at least;

    a first program watched by viewers at other recording devices, and one or more second programs that were also watched by the viewers who watched the first program, or in which the viewers who watched the first program indicated an interest;

    comparing, by the recording device, the correlation data received from the server with a subset of the metadata, the subset of the metadata describing programs that the viewer has previously viewed or in which the viewer has previously expressed an interest;

    based on the comparing, the recording device selecting a particular second program of the .ro rams described in the metadata that was identified b a particular group of the groups of related programs in the correlation data received from the server, based on the recording device determining that a particular first program in the particular group was previously viewed by the viewer or that the viewer previously indicated an interest in the particular first program;

    responsive to selecting the particular second program, recording the particular second program on the recording device.

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