System and method for peer-to-peer advertising between mobile communication devices

• US 8,457,670 B2
• Filed: 03/16/2012
• Issued: 06/04/2013
• Est. Priority Date: 12/27/2004
• Status: Expired due to Fees

• Current Assignee: Andrew Levi
• Original Assignee: Blue Calypso Incorporated
• Inventors: Levi, Andrew E., Bauer, Bradley W.
• Primary Examiner(s): Addy, Anthony
• Assistant Examiner(s): Hua, Quan M
• Application Number:
  US13/423,048
• Publication Number:
  US 20120246006A1
• Time in Patent Office: 445 Days
• Field of Search: 705 144- 1446, 705/14.72, 705/7.14, 705/7.15, 705/7.22, 705/738, 705/14.1, 705/26.1, 455/466, 455/414.1, 455/432.1, 725/42
• US Class Current: 455/466
• CPC Class Codes: G01S 19/13 Receivers
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Abstract

Disclosed are a method and system for peer-to-peer advertising between mobile communication devices. A subsidy program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber is selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

Claims

1. A method for providing access to an advertisement from an advertiser to a source communication device possessed by a subscriber and distributing the access to the advertisement from the source communication device to a destination communication device possessed by a recipient, wherein the destination communication device is compatible with the source communication device, and the recipient having a relationship to the subscriber, the method being executed by a processor, and comprising the steps of:

comparing a desired demographic profile to a subscriber demographic profile to derive a match;

establishing a bi-lateral endorsement between the subscriber and the advertiser;

providing a subsidy program to the subscriber based on the match;

sending a token related to the advertisement to the source communication device;

sending, to the source communication device, information that can be used to initiate a communication session between the source communication device and the destination communication device and to transmit a message, including the token, from the source communication device to the destination communication device contemporaneously with the communication session; and

,

recognizing a subsidy, according to the subsidy program, for the subscriber after a termination of the communication session.

2. The method of claim 1, wherein the step of sending information further comprises the step of transmitting the token from the source communication device to the destination communication device.

3. The method of claim 1, wherein the step of comparing the desired demographic profile further comprises the step of creating the demographic profile according to a set of advertiser criteria.

4. The method of claim 1, wherein the step of providing a subsidy program further comprises the step of relating the subsidy to one of the group of a product discount, a reward, and a mitigation of expenses.

5. The method of claim 1, wherein the step of recognizing a subsidy includes the further step of basing the subsidy on an acknowledgement by the destination communication device of the receipt of the token.