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Real-time traffic condition measurement and presentation of sponsored content

  • US 8,457,871 B2
  • Filed: 07/22/2011
  • Issued: 06/04/2013
  • Est. Priority Date: 02/05/2004
  • Status: Expired due to Fees
First Claim
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1. A computer program product embodied in a non-transitory computer readable medium that, when executed on one or more computers, performs the steps of:

  • Step One;

    identifying a first location, at time one, of a plurality of automobiles using cell phone tower triangulation to locate a cell phone within each of the plurality of automobiles;

    identifying a second location, at a time two, subsequent to time one, for each of the plurality of automobiles using cell phone tower triangulation to locate the cell phone within each of the plurality of automobiles;

    calculating a vehicle speed for each of the plurality of automobiles using the first location at time one and the second location at time two;

    using the calculated vehicle speed for each of the plurality of automobiles to create a traffic condition measure for a route in proximity to the first and second locations;

    Step Two;

    iteratively performing Step One, in real-time, at a time interval to calculate a real-time traffic condition measure;

    receiving a signal from a user'"'"'s cell phone at a cell phone tower indicating that a user has entered a geographic location; and

    presenting the real-time traffic condition measure to a display of the user'"'"'s cell phone, wherein the presented real-time traffic condition measure is selected from a plurality of real-time traffic conditions measures based at least in part on the presented real-time traffic condition measure containing traffic data relating to a geographic area in proximity to the user'"'"'s geographic location.

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