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System and method for conducting sales

  • US 8,458,022 B2
  • Filed: 05/22/2012
  • Issued: 06/04/2013
  • Est. Priority Date: 07/11/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • identifying, by a processor, a first item associated with a purchase inquiry, wherein the first item is available at a discount price;

    identifying a second item associated with the purchase inquiry, wherein the second item is comparable to the first item and is not available at the discount price;

    displaying a semi-opaque offer comprising the first item, the second item, and the discount price, wherein the semi-opaque offer does not identify which of the first item and the second item is available for sale in the semi-opaque offer;

    receiving, by the processor, a commitment from a user to purchase an item based on the semi-opaque offer; and

    disclosing the first item as the item actually purchased after receiving the commitment.

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