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System and method for conducting sales

  • US 8,458,023 B2
  • Filed: 07/16/2012
  • Issued: 06/04/2013
  • Est. Priority Date: 07/11/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • identifying, by a processor, a first item that satisfies a purchase inquiry, wherein the first item is available for sale at a discount price;

    identifying a second item that is comparable to the first item, wherein the second item is not available for sale at the discount price;

    presenting, by the processor, the discount price and a comparable group comprising the first item and the second item, wherein the comparable group does not disclose which of the first item and the second item is available for sale at the discount price;

    receiving a commitment from a user to purchase an item from the comparable group at the discount price; and

    disclosing the first item in response to the commitment.

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