Value regulation based advertising
First Claim
1. A method for sharing a digital coupon, comprising:
- receiving, at an advertisement server, a share signal indicating a transfer of a digital coupon having a first value from an initiator computing device to a recipient computing device over a near-field communication (NFC) link;
determining, at the advertisement server, a second value of the digital coupon based on a set of predetermined criteria responsive to receiving the share signal;
assigning, at the advertisement server, the second value to the digital coupon when the digital coupon is received by the recipient computing device;
receiving, at the advertisement server, a re-share signal indicating a transfer of the digital coupon having the second value from the recipient computing device to a second recipient computing device over a second NFC link;
determining, at the advertisement server, a third value of the digital coupon based on the set of predetermined criteria responsive to the transfer of the digital coupon from the recipient computing device to the second recipient computing device;
assigning, at the advertisement server, the third value to the digital coupon when the digital coupon is received by the second recipient computing device;
providing, by the advertisement server, a recipient consideration to the recipient computing device responsive to sharing the digital coupon from the recipient computing device to the second recipient computing device;
providing, by the advertisement server, an additional recipient consideration to the recipient computing device when the digital coupon is redeemed by the second recipient computing device; and
providing, by the advertisement server, a second initiator consideration to the initiator computing device responsive to sharing the digital coupon from the recipient computing device to the second recipient computing device.
2 Assignments
0 Petitions
Accused Products
Abstract
An initiator computing device may acquire a digital coupon having a first value. The initiator computing device may share the digital coupon with a recipient computing device. An advertisement server may be notified that the initiator computing device has shared or has an intent to share the digital coupon with the recipient computing device. The advertisement server may calculate a second value associated with the digital coupon and assign the second value to the digital coupon responsive to the initiator computing device sharing the digital coupon with the recipient computing device. Further, the advertisement server may receive logging information associated with sharing the digital coupon. The logging information can facilitate monitoring the influence of the digital coupon.
15 Citations
14 Claims
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1. A method for sharing a digital coupon, comprising:
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receiving, at an advertisement server, a share signal indicating a transfer of a digital coupon having a first value from an initiator computing device to a recipient computing device over a near-field communication (NFC) link; determining, at the advertisement server, a second value of the digital coupon based on a set of predetermined criteria responsive to receiving the share signal; assigning, at the advertisement server, the second value to the digital coupon when the digital coupon is received by the recipient computing device; receiving, at the advertisement server, a re-share signal indicating a transfer of the digital coupon having the second value from the recipient computing device to a second recipient computing device over a second NFC link; determining, at the advertisement server, a third value of the digital coupon based on the set of predetermined criteria responsive to the transfer of the digital coupon from the recipient computing device to the second recipient computing device; assigning, at the advertisement server, the third value to the digital coupon when the digital coupon is received by the second recipient computing device; providing, by the advertisement server, a recipient consideration to the recipient computing device responsive to sharing the digital coupon from the recipient computing device to the second recipient computing device; providing, by the advertisement server, an additional recipient consideration to the recipient computing device when the digital coupon is redeemed by the second recipient computing device; and providing, by the advertisement server, a second initiator consideration to the initiator computing device responsive to sharing the digital coupon from the recipient computing device to the second recipient computing device. - View Dependent Claims (2, 3, 4, 5)
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6. A computer implemented method, comprising:
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acquiring, by an initiator computing device, a digital coupon having a first value from an advertisement media; responsive to acquiring the digital coupon, presenting, by the initiator computing device, a subset of users with whom to share the digital coupon, wherein the subset of users is selected from a set of users based on the content of the digital coupon; ranking, by the initiator computing device, the subset of users based on a probability of each user in the subset sharing the digital coupon with another user; displaying a prompt, by the initiator computing device, to share the digital coupon with a recipient computing device selected from the subset of users; sharing the digital coupon with a recipient computing device over a peer to peer wireless communication link; transmitting a share signal to an advertisement server to determine a second value of the digital coupon by the advertisement server responsive to receiving the share signal, wherein the share signal indicates the sharing of the digital coupon from an initiator computing device to the recipient computing device over a peer to peer wireless link; receiving a first consideration responsive to sharing the digital coupon with the recipient computing device; receiving a second consideration responsive to the recipient computing device sharing the digital coupon with a another recipient computing device; and displaying, by the initiator computing device, a trail associated with the sharing of the digital coupon. - View Dependent Claims (7)
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8. A computer implemented method, comprising:
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receiving, by a recipient computing device, a digital coupon having a first value transmitted from an initiator computing device over a near-field communication (NFC) link; transmitting, by the recipient computing device, a share signal to an advertisement server to determine a second value of the digital coupon by the advertisement server responsive to receiving the share signal, wherein the share signal indicates a sharing of the digital coupon from an initiator computing device to the recipient computing device over the NFC link; storing the digital coupon having the second value in a virtual wallet associated with the recipient computing device; sharing the digital coupon having the second value with a second recipient computing device; initiating a change in value of the digital coupon having the second value responsive to sharing the digital coupon with the second recipient computing device; transmitting a re-share signal to the advertisement server to determine a third value of the digital coupon based on a set of predetermined criteria responsive to sharing the digital coupon from the recipient computing device to the second recipient computing device, wherein the third value is assigned to the digital coupon when the digital coupon is received by the second recipient computing device; and receiving, by the recipient computing device from the advertisement server, a recipient consideration responsive to sharing the digital coupon with the second recipient computing device.
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9. A system, comprising:
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an advertisement server configured to; receive a share signal indicating a transfer of a digital coupon having a first value from an initiator computing device to a recipient computing device over a peer to peer wireless link; determine a second value of the digital coupon based on a set of predetermined criteria responsive to receiving the share signal; assign the second value to the digital coupon when the digital coupon is received by the recipient computing device; transmit the second value of the digital coupon to a virtual wallet associated with the recipient computing device to update the value of the digital coupon stored in the virtual wallet; receive a re-share signal indicating a transfer of the digital coupon having the second value from the recipient computing device to a second recipient computing device over a second peer to peer wireless link; determine a third value of the digital coupon based on the set of predetermined criteria responsive to the transfer of the digital coupon from the recipient computing device to the second recipient computing device; assign the third value to the digital coupon when the digital coupon is received by the second recipient computing device; receive logging information for the digital coupon, wherein the logging information is embedded in at least one of the share signal, a notify signal and the re-share signal; determine an influence of the digital coupon based on the logging information; and display the influence of the digital coupon via an output module of the advertisement server. - View Dependent Claims (10, 11, 12, 13, 14)
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Specification