System for selectively communicating promotional information to a person

• US 8,458,032 B2
• Filed: 07/13/2012
• Issued: 06/04/2013
• Est. Priority Date: 12/17/1999
• Status: Expired due to Fees

• Current Assignee: Promovu LLC
• Original Assignee: Promovu LLC
• Inventors: Giraud, Stephen G., Lingane, Paul J.
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US13/549,255
• Publication Number:
  US 20120284126A1
• Time in Patent Office: 326 Days
• Field of Search: 705/14.4, 705/14.45, 705/14.5, 705/14.49, 705/14.57, 705/14.58, 455/40, 455/414.2
• US Class Current: 705/14.49
• CPC Class Codes: G01B 21/16 for measuring distance of clearance between spaced objects
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06V 40/165 using facial parts and geometric relationships

Abstract

A system for selectively communicating promotional information to a person, includes a sensing system, a storage device, a controller, and a projection device. The sensing system measures a detectable feature associated with the person sensed by the sensing system and the storage device stores a plurality of promotional segments. The controller uses the measured detectable feature associated with the person for selecting one of the stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment.

Claims

1. A system for selectively communicating promotional information to a person, comprising:

a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; and

a controller, comprising a processor, for determining, based on said measured detectable features, distinguishing characteristics of the person sensed by the sensing system and, based on said distinguishing characteristics, for selecting at least one of a plurality of stored promotional segments for display to said person at said location;

wherein the distinguishing characteristics consist of at least any two of gender, race, ethnic background, age, nationality, height, and weight of the person.

2. The system of claim 1, wherein the controller further determines the person'"'"'s interest in the displayed promotional segment by measuring detectable features associated with the person.

3. The system of claim 2, wherein said projection device comprises an electronic display for communicating the promotional information.

4. The system of claim 3, wherein the controller determines the person'"'"'s interest by determining any of whether the person is looking in the direction of the electronic display, the duration that the person is looking in the direction of the electronic display, by measuring changes in the person'"'"'s eye pupil size, and by analyzing eye movement of the person.

5. The system of claim 2, wherein said display comprises a projection device that projects promotional information based on the determined interest.

6. The system of claim 1, wherein the system is in communication with a remote host computer.

7. The system of claim 6, wherein the host computer is in communication with a vendor of a service or product which is the subject of the projected promotional information, the controller further operating to afford the person the opportunity to effect a purchase or order of said service or product.

8. The system of claim 1, wherein the controller determines distinguishing characteristics by accessing pre-stored information about the person.

9. The system of claim 8, wherein the pre-stored information is conveyed via a data link from a remote location to the location from which the promotional information projected.

10. The system of claim 1, wherein one or more of said characteristics are determined by any of facial scanning, an optical detector effecting a retinal or iris scan, an optical detector effecting a retinal and iris scan, and voiceprint analysis.

11. The system of claim 1, wherein the sensing system senses entry of the person into a detection zone.

12. The system of claim 1, wherein the sensing system senses activity of a device operated by the person.

13. The system of claim 1, said controller is configured to cause the identity of said promotional information, and said distinguishing characteristics to be stored on said storage device.

14. The system of claim 1, said controller is configured to cause the identity of said promotional information, and said distinguishing characteristics to be transmitted to a remote receiver.

15. A system for selectively communicating promotional information to a person, comprising:

a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; and

a controller for;

determining distinguishing characteristics of the person using said detectable features measured by said sensing system, said distinguishing characteristics consisting of at least any two of gender, race, ethnic background, age, nationality, height, and weight of the person; and

selecting for display to the person at the predetermined location at least one of a plurality of stored promotional segments using said determined distinguishing characteristics, said selected promotional segment containing information tailored for persons with said determined distinguishing characteristics.

16. A system for selectively communicating promotional information to a person, comprising:

a sensing system for sensing the presence of a person at a predetermined location and for measuring detectable features associated with the person; and

a controller for;

determining distinguishing characteristics of the person using said detectable features measured by said sensing system, said distinguishing characteristics consisting of at least any two of gender, race, ethnic background, age, nationality, height, and weight of the person, wherein one or more of said characteristics are determined by any of facial scanning, an optical detector effecting a retinal or iris scan, an optical detector effecting a retinal and iris scan, and voiceprint analysis;

determining the person'"'"'s interest by determining any of whether the person is looking in the direction of the electronic display, the duration that the person is looking in the direction of the electronic display, by measuring changes in the person'"'"'s eye pupil size, and by analyzing eye movement of the person; and

selecting for display to the person at the predetermined location at least one of a plurality of stored promotional segments, based upon said person'"'"'s determined interest, and using said determined distinguishing characteristics, said selected promotional segment containing information tailored for persons with said determined distinguishing characteristics.

17. A computer implemented method for selectively communicating promotional information to a person, comprising the steps of:

sensing the presence of a person at a predetermined location with a sensing system and measuring detectable features associated with the person;

providing a controller configured for determining distinguishing characteristics of the person using said detectable features measured by said sensing system, said distinguishing characteristics consisting of at least any two of gender, race, ethnic background, age, nationality, height, and weight of the person; and

said controller configured for selecting for display to the person at the predetermined location at least one of a plurality of stored promotional segments using said determined distinguishing characteristics, said selected promotional segment containing information tailored for persons with said determined distinguishing characteristics.

18. A computer implemented method for selectively communicating promotional information to a person, comprising the steps of:

sensing the presence of a person at a predetermined location with a sensor system and measuring detectable features associated with the person;

providing a controller configured for determining distinguishing characteristics of the person using said detectable features measured by said sensing system, said distinguishing characteristics consisting of at least any two of gender, race, ethnic background, age, nationality, height, and weight of the person, wherein one or more of said characteristics are determined by any of facial scanning, an optical detector effecting a retinal or iris scan, an optical detector effecting a retinal and iris scan, and voiceprint analysis;

said controller configured for determining the person'"'"'s interest by determining any of whether the person is looking in the direction of the electronic display, the duration that the person is looking in the direction of the electronic display, by measuring changes in the person'"'"'s eye pupil size, and by analyzing eye movement of the person; and

said controller configured for selecting for display to the person at the predetermined location at least one of a plurality of stored promotional segments, based upon said person'"'"'s determined interest, and using said determined distinguishing characteristics, said selected promotional segment containing information tailored for persons with said determined distinguishing characteristics.