Determining the relevance of offers
First Claim
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1. A computer-implemented method of determining relevance of offers to consumers, the method comprising:
- (a) providing a profile server, the profile server configured to;
(i) construct a plurality of offer profiles, each of the offer profiles associated with an offer and based at least in part on statistical properties of consumer communications unrelated to the offer, a subset of the consumer communications being associated with consumers to which the offers were previously sent;
(ii) construct a plurality of consumer profiles, each of the consumer profiles associated with a consumer and based on statistical properties of communications associated with the respective consumer; and
(iii) determine a relevancy of one of the offers to one of the consumers by comparing the offer profiles associated with the offers to a consumer profile associated with the consumer; and
(b) a web server, the web server configured to present one or more of the offers to the consumer based at least in part on the determined relevancy.
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Abstract
Offers are targeted to consumers by comparing offer profiles and consumer profiles. Offer profiles are created by analyzing the cumulative content of communications associated with consumers who respond to the offers. Consumer profiles are created by analyzing the cumulative content of communications associated with a user of an electronic communications system. An offer may be selected to be sent to a user based on the relative similarity between the user'"'"'s consumer profile and the offer profile.
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Citations
18 Claims
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1. A computer-implemented method of determining relevance of offers to consumers, the method comprising:
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(a) providing a profile server, the profile server configured to; (i) construct a plurality of offer profiles, each of the offer profiles associated with an offer and based at least in part on statistical properties of consumer communications unrelated to the offer, a subset of the consumer communications being associated with consumers to which the offers were previously sent; (ii) construct a plurality of consumer profiles, each of the consumer profiles associated with a consumer and based on statistical properties of communications associated with the respective consumer; and (iii) determine a relevancy of one of the offers to one of the consumers by comparing the offer profiles associated with the offers to a consumer profile associated with the consumer; and (b) a web server, the web server configured to present one or more of the offers to the consumer based at least in part on the determined relevancy. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for determining relevance of offers to users of an electronic communications system, the system comprising:
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a) a first profile server for determining an offer profile for an offer based at least in part on statistical properties of communications unrelated to the offer, a subset of the communications being associated with consumers to which the offer was previously sent; b) a second profile server for determining a consumer profile for a user of the electronic communications system, the consumer profile based at least in part on statistical properties of electronic communications associated with the users of the electronic communications system; and c) a comparison engine for comparing the offer profile to the consumer profile to determine the relevance of the offer to the user. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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Specification