Selecting advertisements and presentations to present based on known audience profiles

• US 8,458,034 B2
• Filed: 03/17/2010
• Issued: 06/04/2013
• Est. Priority Date: 03/17/2010
• Status: Expired due to Fees

• Current Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Toebes, John A., Millican, Glenn T. III, Davi, John C.
• Primary Examiner(s): NGUYEN BA, HOANG VU A
• Application Number:
  US12/725,659
• Publication Number:
  US 20110231873A1
• Time in Patent Office: 1,175 Days
• Field of Search: 725/9, 725/10, 725/22, 725/23, 725/32, 725/34, 725/35, 725/36, 705/14.5, 705/14.58, 705/14.66, 705/14.67
• US Class Current: 705/14.58
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In one embodiment, a method includes determining a group identity for an audience associated with an event, accessing a plurality of announcements, identifying at least one announcement of the plurality of announcements based on the group identity, and providing the identified announcement to the audience at the event. The group identity is indicative of at least one characteristic of the audience. The plurality of announcements are processed to identify at least one announcement that approximately matches the group identity.

Claims

1. A method comprising:

determining a group identity, the group identity being indicative of at least one characteristic of an audience, the audience being associated with an event;

accessing a plurality of announcements, the plurality of announcements being available for delivery to the audience during the course of the event;

identifying at least one announcement of the plurality of announcements based on the group identity, wherein identifying the at least one announcement of the plurality of announcements based on the group identity includes processing the plurality of announcements to identify the at least one announcement of the plurality of announcements that approximately matches the group identity; and

providing the at least one announcement to the audience at the event.

2. The method of claim 1 wherein the audience includes at least one audience member, and determining the group identity includes obtaining profile information associated with the at least one audience member and processing the profile information to generate the group identity.

3. The method of claim 2 wherein the group identity is an indication of demographics associated with the audience.

4. The method of claim 2 wherein the profile information is obtained from at least one of selected from a group including a database, an input/output device, and a location-aware device.

5. The method of claim 1 wherein the event is associated with a concentrated location.

6. The method of claim 5 wherein the event is a movie showing and the concentrated location is a movie theater.

7. The method of claim 1 wherein providing the at least one announcement to the audience includes rendering the at least one announcement for the audience.

8. The method of claim 1 wherein identifying the at least one announcement of the plurality of announcements based on the group identity includes targeting the at least one announcement to the group identity.

9. The method of claim 1 wherein the at least one announcement is one selected from a group including at least one advertisement and at least one presentation.

10. A non-transitory computer-readable medium comprising computer program code, the computer program code, when executed, configured to:

determine a group identity, the group identity being indicative of at least one characteristic of an audience, the audience being associated with an event;

access a plurality of announcements, the plurality of announcements being available for delivery to the audience during the course of the event;

identify at least one announcement of the plurality of announcements based on the group identity, wherein the computer program code configured to identify the at least one announcement of the plurality of announcements based on the group identity is further configured to process the plurality of announcements to identify the at least one announcement of the plurality of announcements that approximately matches the group identity; and

providing the at least one announcement to the audience at the event.

11. The non-transitory computer-readable medium of claim 10 wherein the audience includes at least one audience member, and the computer program code configured to determining the group identity is configured to obtain profile information associated with the at least one audience member and to process the profile information to generate the group identity.

12. The non-transitory computer-readable medium of claim 11 wherein the group identity is an indication of demographics associated with the audience.

13. The non-transitory computer-readable medium of claim 11 wherein the profile information is obtained from at least one of selected from a group including a database, an input/output device, and a location-aware device.

14. The non-transitory computer-readable medium of claim 10 wherein the event is associated with a concentrated location.

15. The non-transitory computer-readable medium of claim 14 wherein the event is a movie showing and the concentrated location is a movie theater.

16. The non-transitory computer-readable medium of claim 10 wherein the computer program code configured to provide the at least one announcement to the audience is configured to render the at least one announcement for the audience.

17. The non-transitory computer-readable medium of claim 10 wherein the computer program code configured to identify the at least one announcement of the plurality of announcements based on the group identity is configured to target the at least one announcement to the group identity.

18. The non-transitory computer-readable medium of claim 10 wherein the at least one announcement is one selected from a group including at least one advertisement and at least one presentation.

19. An apparatus comprising:

means for determining a group identity, the group identity being indicative of at least one characteristic of an audience, the audience being associated with an event;

means for accessing a plurality of announcements, the plurality of announcements being available for delivery to the audience during the course of the event;

means for identifying at least one announcement of the plurality of announcements based on the group identity, wherein the means for identifying the at least one announcement of the plurality of announcements based on the group identity include means for processing the plurality of announcements to identify the at least one announcement of the plurality of announcements that approximately matches the group identity; and

means for providing the at least one announcement to the audience at the event.

20. An apparatus comprising:

an input/output interface, the input/output interface being configured to obtain profile information associated with a plurality of members of an audience, the input/output interface further being configured to deliver at least one targeted announcement to the audience;

audience profiling logic, the audience profiling logic being arranged to process the profile information to generate a group identity, the group identity being representative of characteristics of the audience; and

targeted advertisement generating logic, the targeted advertisement generating logic being arranged to identify the least one targeted announcement with at least one characteristic that is consistent with the group identity.

21. The apparatus of claim 20 wherein the audience is associated with an event occurring at a concentrated location.

22. The apparatus of claim 20 wherein the representative characteristics of the audience include demographic and behavioral information associated with the audience.

23. The apparatus of claim 20 wherein the input/output interface is configured to obtain the profile information from at least one selected from a group including a database, a location-aware device, and an input/output device.

24. The apparatus of claim 20 wherein the at least one targeted announcement includes at least one selected from a group including an advertisement and a presentation.