Inclusion of items in a data feed
First Claim
1. A non-transitory computer readable medium embodying a program executable by at least one computing device, comprising:
- an item feed application configured to periodically send a feed of a subset of a plurality of items to a comparison shopping network site over a network, the items being sold to a plurality of customers through an electronic commerce network site over the network; and
a feed content control process comprising;
code that identifies at least one of the items that is excluded from the feed, wherein a period of exclusion is associated with the at least one of the items;
code that fetches from a data store a site wide forecast of all sales of the at least one of the items through the electronic commerce network site during a predefined period of time prior to the period of exclusion;
code that fetches a number of sales for the at least one of the items that were subject to a referral from a referral network site during the predefined period of time before the period of exclusion;
code that generates a forecast of sales through the electronic commerce network site subject to the referral from the referral network site for the at least one of the items based at least in part upon the site wide forecast and the number of sales for the at least one of the items; and
code that determines whether to reintroduce the at least one of the items into the feed by applying a number of referrals associated with the at least one of the items over the predefined period of time prior to the period of exclusion and the forecast of sales for the at least one of the items to at least one exclusion rule.
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Accused Products
Abstract
This document relates to the re-inclusion of items in a data feed. For example, a feed of items is sent to a referral network site. The feed includes some of the items sold through an electronic commerce network site. The referral network site refers a plurality of customers to the electronic commerce network site. One of the items excluded from the feed is identified and a forecast of sales through the electronic commerce network site is generated therefor. The forecast of sales specifies a number of the one of the items projected to be sold that are subject to a referral from the referral network site. A determination is made as to whether to include the one of the items in the feed based at least in part upon the forecast of sales.
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Citations
20 Claims
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1. A non-transitory computer readable medium embodying a program executable by at least one computing device, comprising:
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an item feed application configured to periodically send a feed of a subset of a plurality of items to a comparison shopping network site over a network, the items being sold to a plurality of customers through an electronic commerce network site over the network; and a feed content control process comprising; code that identifies at least one of the items that is excluded from the feed, wherein a period of exclusion is associated with the at least one of the items; code that fetches from a data store a site wide forecast of all sales of the at least one of the items through the electronic commerce network site during a predefined period of time prior to the period of exclusion; code that fetches a number of sales for the at least one of the items that were subject to a referral from a referral network site during the predefined period of time before the period of exclusion; code that generates a forecast of sales through the electronic commerce network site subject to the referral from the referral network site for the at least one of the items based at least in part upon the site wide forecast and the number of sales for the at least one of the items; and code that determines whether to reintroduce the at least one of the items into the feed by applying a number of referrals associated with the at least one of the items over the predefined period of time prior to the period of exclusion and the forecast of sales for the at least one of the items to at least one exclusion rule. - View Dependent Claims (2, 3)
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4. A method, comprising the steps of:
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sending a feed of a subset of a plurality of items sold through an electronic commerce network site implemented in a computing device to a referral network site, the referral network site referring a plurality of customers to the electronic commerce network site; identifying in the computing device at least one of the items that is excluded from the feed; generating in the computing device a forecast of sales through the electronic commerce network site for the at least one of the items excluded from the feed, the forecast of sales specifying a number of the at least one of the items projected to be sold that are subject to a referral from the referral network site; and determining in the computing device whether to include the at least one of the items in the feed based at least in part upon the forecast of sales. - View Dependent Claims (5, 6, 7, 8, 9)
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10. A method, comprising the steps of:
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sending a feed of a subset of a plurality of items sold through an electronic commerce network site implemented in a computing device to a referral network site, the referral network site referring a plurality of customers to the electronic commerce network site; identifying in the computing device at least one of the items that is excluded from the feed; determining in the computing device whether to reintroduce the at least one of the items into the feed as a function of a forecast of sales of the at least one of the items through the electronic commerce network site that are subject to a referral from the referral network site if a total number of sales of the at least one of the items through the electronic commerce network site subject to the referral from the referral network site during a time period before a period of exclusion of the at least one of the items is greater than zero; and determining in the computing device whether to reintroduce the at least one of the items into the feed by considering whether a forecast of site wide sales of the at least one of the items through the electronic commerce network site represents a threshold increase over actual past site wide sales of the at least one of the items during a predefined past period of time if the total number of sales of the at least one of the items is equal to zero. - View Dependent Claims (11, 12)
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13. A system, comprising:
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at least one computing device; an electronic commerce network site implemented in the at least one computing device and configured to sell a plurality of items over a network; an item feed application implemented in the at least one computing device and configured to send a feed of a subset of the items to a referral network site over the network; and a feed content control process implemented in the at least one computing device, the feed content control process being configured to; identify at least one of the items that is excluded from the feed; and determine whether to reintroduce the at least one of the items into the feed upon an occurrence of at least one sales event that renders obsolete a prior determination of exclusion of the at least one of the items from the feed. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification