Click-to buy overlays

• US 8,458,053 B1
• Filed: 12/17/2009
• Issued: 06/04/2013
• Est. Priority Date: 12/17/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Tran, Thai, Buron, Florian, Krishnappa, Chirayu, McClendon, BethEllyn, Schrock, Jasson, Tibell, Johan
• Primary Examiner(s): ALLEN, WILLIAM J
• Application Number:
  US12/641,312
• Time in Patent Office: 1,265 Days
• Field of Search: 705/26, 705/27, 705 261- 272, 705/14.4, 705/14.51, 705/14.72, 705 51- 59, 725/60
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0619 Neutral agent
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4627 Rights management associated to the content security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and system for displaying a click-to-buy overlay for an item on a video in a video hosting site. The item is matched to the video according to video metadata and/or rules selected by the video rights holder. If the uploader is not the video rights holder, the video rights holder can choose to monetize the video by selecting Click-to-Buy metadata and/or rules. A viewer of the video can choose between multiple retailers for an item offered in the overlay. The viewer can further navigate between multiple overlays associated with the video while the video is playing.

Claims

1. A computer implemented method for displaying click-to-buy overlay advertising, comprising:

receiving, at a client device, a video;

displaying, on the client device during a time period when the video is playing, an overlay advertisement offering an item for sale and a first retailer from which the item can be purchased, wherein the item for sale matches the video in accordance with metadata of the video and metadata of the item for sale;

displaying, within the overlay advertisement, a list of multiple alternative retailers from which the item can be purchased responsive to a first indication to display the list;

displaying, within the overlay advertisement, only a second retailer from the list of multiple alternative retailers responsive to a selection of the second retailer from the list;

displaying, within the overlay advertisement, the list of multiple alternative retailers responsive to a second indication to display the list;

displaying, within the overlay advertisement, only a third retailer from the list of multiple alternative retailers responsive to a selection of the third retailer from the list; and

receiving a selection to purchase the item from the third retailer.

2. The method of claim 1, further comprising:

receiving input navigating among overlay advertisements of multiple items for sale while the video is playing.

3. The method of claim 2, where the input is received using previous item and next item buttons that are included in the overlay advertisement.

4. The method of claim 1, wherein the video and the item is matched in accordance with whitelist rules.

5. The method of claim 4, where the whitelist rules are rules applying to all videos of a rights holder.

6. The method of claim 1, wherein the video and the item is matched in accordance with blacklist rules.

7. The method of claim 6, wherein the blacklist rules are rules applying to all videos of a rights holder.

8. The method of claim 1, wherein revenue is divided between the third retailer and a right holder of the video.

9. The method of claim 1, wherein the video is displayed on an embedded player that is contained on a third party web site.

10. The method of claim 1, wherein the item comprises a concert ticket of an artist associated with the video.

11. The method of claim 1, wherein the item comprises an audio recording associated with the video.

12. The method of claim 1, wherein the item comprises a related video of the video.

13. The method of claim 1, wherein the item comprises a product shown in the video.

14. A computer program product for displaying click-to-buy overlay advertising, the computer program product stored on a non-transitory computer readable storage medium and including software code adapted to cause a processor to carry out the steps of:

receiving, at a client device, a video;

displaying, on the client device during a time period when the video is playing, an overlay advertising offering an item for sale and a first retailer from which the item can be purchased, wherein the item for sale matches the video in accordance with metadata of the video and metadata of the item for sale;

displaying, within the overlay advertisement, a list of multiple alternative retailers from which the item can be purchased responsive to a first indication to display the list;

displaying, within the overlay advertisement, only a second retailer from the list of multiple alternative retailers responsive to a selection of the second retailer from the list;

displaying, within the overlay advertisement, the list of multiple alternative retailers responsive to a second indication to display the list;

displaying, within the overlay advertisement, only a third retailer from the list of multiple alternative retailers responsive to a selection of the third retailer from the list; and

receiving a selection to purchase the item from the third retailer.

15. A computer system for displaying click-to-buy overlay advertising, comprising:

a computer processor; and

a computer-readable storage medium storing executable code, the code when executed by the computer processor causes the computer processor to;

receive a video;

display during a time period when the video is playing, an overlay advertisement offering an item for sale and a first retailer from which the item can be purchased, wherein the item for sale matches the video in accordance with metadata of the video and metadata of the item for sale;

display, within the overlay advertisement, a list of multiple alternative retailers from which the item can be purchased responsive to a first indication to display the list;

display, within the overlay advertisement, only a second retailer from the list of multiple alternative retailers responsive to a selection of the second retailer from the list;

display, within the overlay advertisement, the list of multiple alternative retailers responsive to a second indication to display the list;

display, within the overlay advertisement, only a third retailer from the list of multiple alternative retailers responsive to a selection of the third retailer from the list; and

receive a selection to purchase the item from the third retailer.

16. The system of claim 15 wherein revenue is divided between the third retailer and a right holder of the video.