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Using anchor text to provide context

  • US 8,458,207 B2
  • Filed: 09/15/2006
  • Issued: 06/04/2013
  • Est. Priority Date: 09/15/2006
  • Status: Active Grant
First Claim
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1. One or more computer-readable media, the one or more computer-readable media not consisting of a propagating signal, the one or more computer-readable media comprising computer-executable instructions for providing search results, the computer-executable instructions directed to steps comprising:

  • receiving, by a search engine, a search string comprising search terms;

    identifying pages relevant to the search string;

    for each of the identified pages relevant to the search string;

    obtaining a snippet for the corresponding identified page, the snippet is an excerpt from the corresponding identified page, the snippet, generated by searching a database, illustrates relevance of the corresponding identified page to the search string;

    determining that the snippet does not contain search terms of the search string, obtaining reference information comprising first anchor text of a link to the corresponding identified page from a web page other than the corresponding identified page, the first anchor text is used by the web page other than the corresponding identified page to reference the corresponding identified page; and

    displaying links to each identified page with the snippet and the obtained reference information for the identified page, wherein the reference information further comprises a second anchor text used by another page to link to the at least one of the identified pages, wherein the second anchor text is different from the first anchor text, and wherein the second anchor text is relevant to the search string.

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