Flexible wireless advertisement integration in wireless software applications
First Claim
Patent Images
1. A method of delivering advertisement content to a wireless device the method comprising:
- determining a geographic location of the wireless device from wireless data sent from the wireless device;
determining from a wireless communication with the wireless device a type of the wireless device;
selecting advertisement data to be transmitted to the wireless device based at least in part on the geographic location of the wireless device and the type of the wireless device; and
sending the advertisement data to the wireless data in order to enable a processor to generate an advertisement display on the wireless device using the advertisement data.
11 Assignments
0 Petitions
Accused Products
Abstract
An advertising architecture is provided that allows advertisements to be tailored for different wireless device types and minimizes transmitted information while maintaining the functionality of Banner Ads.
-
Citations
15 Claims
-
1. A method of delivering advertisement content to a wireless device the method comprising:
-
determining a geographic location of the wireless device from wireless data sent from the wireless device; determining from a wireless communication with the wireless device a type of the wireless device; selecting advertisement data to be transmitted to the wireless device based at least in part on the geographic location of the wireless device and the type of the wireless device; and sending the advertisement data to the wireless data in order to enable a processor to generate an advertisement display on the wireless device using the advertisement data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A method of managing advertising content in a wireless device, the method comprising:
-
determining information about a wireless device from one or more wireless communications performed by the wireless device, said information including geographic location information and information that indicates a type of the wireless device; based at least in part on the determined information, selecting a geographic-specific advertisement, formatted to accommodate the type of the wireless device, for delivery to the wireless device; and communicating the formatted and geographic-specific advertisement to the wireless device; and communicating one or more rules to the wireless device for displaying the formatted and geographic-specific advertisement to the wireless device, wherein the one or more rules determine a timing of display of the formatted and geographic-specific advertisement. - View Dependent Claims (10, 11, 12, 13, 14, 15)
-
Specification