Methods and apparatus for determining website validity

• US 8,458,604 B2
• Filed: 07/06/2009
• Issued: 06/04/2013
• Est. Priority Date: 07/06/2009
• Status: Active Grant

• Current Assignee: Fairwinds Partners, LLC.
• Original Assignee: Fairwinds Partners, LLC.
• Inventors: Lodico, Philip Michael, Bourne, Joshua Slocum
• Primary Examiner(s): Augustine, Nicholas
• Application Number:
  US12/498,092
• Publication Number:
  US 20110004850A1
• Time in Patent Office: 1,429 Days
• Field of Search: 715/205, 715/206, 715/234, 715/760, 715/772
• US Class Current: 715/760
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In one embodiment, a computer-readable medium comprises code representing instructions to cause a processor to receive a fetch response based on a webpage address that may be associated with a webpage. The code can additionally represent instructions to calculate a webpage validity score for the webpage. The validity score can be based on at least one of content or metadata associated with the webpage. The code can also represent instructions to cause the processor to store a thumbnail image of the webpage, along with an indicator of the validity score. The validity indicator can be based on the webpage validity score and a threshold value.

Claims

1. A non-transitory computer-readable medium comprising code representing instructions to cause a professor to:

receive a fetch response based webpage address, the webpage address being uniquely associated with a webpage;

calculate a webpage validity score for the webpage, webpage validity score based on at least;

a ratio of external hyperlinks in the webpage to the hyperlinks in the webpage; and

a degree of presence of advertising links in the webpage; and

send a signal to display in response to the fetch response (1) an indicator based on the webpage validity score and a first threshold value, and (2) a thumbnail image of the webpage.

2. The non-transitory computer-readable medium of claim 1, wherein the webpage is a first webpage and the webpage validity score is based at least in part on a uniform resource locator of a second webpage to which the webpage address resolves.

3. The non-transitory computer-readable medium of claim 1, wherein the indicator indicates that the webpage is a pay-per-click webpage if the validity score is less than the first threshold value, and

the indicator indicates that the webpage is a substantive webpage if the validity score is not less than the first threshold value.

4. The non-transitory computer-readable medium of claim 1, wherein the first threshold value is a previously-stored score for the webpage, and the indicator is a webpage change indicator.

5. The non-transitory computer-readable medium of claim 1, further comprising code representing instructions to cause a processor to:

add information of the webpage to a pay-per-click list if the webpage validity score is less than the first threshold value, the information comprising at least one of;

registrar information of the webpage;

registrant information of the webpage; and

name server information of the webpage.

6. The non-transitory computer-readable medium of claim 1, wherein webpage validity score is based at least in part on at least one of:

whether a number of inbound links from a search engine to the webpage is greater than a second threshold value;

size in bytes of the webpage;

metatags associated with the webpage; and

whether the webpage includes at least one of;

mailto content;

Flash content;

PDF content;

or

frames content.

7. The non-transitory computer-readable medium of claim 1, wherein the code to calculate includes code to calculate based on an inverse point scoring system.

8. A non-transitory computer-readable medium comprising code representing instructions to cause a processor to:

receive a fetch response based on a webpage address, the webpage address being uniquely associated with a webpage;

calculate a webpage validity score for the webpage, webpage validity score based on at least (1) a ratio of external hyperlinks in the webpage to the hyperlinks in the webpage and (2) a degree of presence of advertising links the webpage;

send a signal to display in a first column and a row a thumbnail image of the webpage; and

send a signal to display in a second column and the row a validity indicator, the validity indicator being based on the validity threshold value.

9. The non-transitory computer-readable medium of claim 8, further comprising code representing instructions to cause a processor to:

send a signal including a thumbnail indicator and the validity indicator, the thumbnail indicator being based on the thumbnail image of the webpage, the signal configured to cause information based on the thumbnail indicator and the validity indicator to be displayed to a screen at a first time.

10. The non-transitory computer-readable medium of claim 8, wherein the code to store includes code to store the thumbnail image of the webpage and the validity indicator in a memory accessible via a network.

11. The non-transitory computer-readable medium of claim 8, further comprising code representing instructions to cause a processor to:

receive a webpage validity score search query from a user, the webpage validity score search query including the webpage address; and

send a signal to display in response to the query one or more of;

the webpage address; and

the validity score for that webpage.

12. The non-transitory computer-readable medium of claim 8, further comprising code representing instructions to cause a processor to:

receive user input configured to cause the processor to edit a value in the memory for at least one of;

the webpage address;

the validity score for the webpage

the validity indictor; and

the thumbnail image of the webpage.

13. non-transitory computer-readable medium of claim 8, wherein the webpage address of webpage-address-formatting text and a domain name received from a user.

14. A non-transitory computer-readable medium comprising code representing instruction use a processor to:

receive a plurality of webpage addresses at a first time;

receive a plurality of fetch responses based at least in part on the plurality of webpage addresses, each fetch response from the plurality of fetch responses being uniquely associated with a webpage address from the plurality of webpage addresses, each fetch response from the plurality of fetch responses including webpage address resolution information; and

send a signal to display a plurality of thumbnail images, each thumbnail image from the plurality of thumbnail images being uniquely associated with a fetch response from a portion of the plurality of fetch responses, each fetch response from the portion including webpage-address-resolution information indicating successful webpage resolution; and

send a signal to display a plurality of webpage validity scores for the plurality of webpages, each webpage validity score from the plurality of webpage validity scores uniquely being associated with a fetch response from a portion of the plurality of fetch responses, each webpage validity score from the plurality of webpage validity scores based on at least (1) a ratio of external hyperlinks in the webpage to the hyperlinks in the webpage and (2) a degree of presence of advertising links in the webpage.

15. The non-transitory computer-readable medium of claim 14, further comprising code representing instructions to cause a processor to:

define a batch process containing the code to;

receive the plurality of webpage address at the first time;

receive the plurality of fetch responses; and

display the plurality thumbnail images;

define an execution time for the batch process; and

execute the batch process at the execution time.

16. The non-transitory computer-readable medium of claim 15, further comprising code representing instructions to cause a process to:

display to a screen an indicator of pending batch processes;

receive from a user a batch cancellation signal, the batch cancellation signal including a batch process identifier; and

cancel a pending batch process based at least in part on the batch cancellation signal.

17. The non-transitory computer-readable medium of claim 14, wherein the plurality of thumbnail images is received from a network coupled to a source.

18. The non-transitory computer-readable medium of claim 14, further comprising code representing instructions to cause a processor to:

store the plurality of thumbnail images, the plurality of webpage validity scores, and the plurality of webpage addresses to a memory.

19. The non-transitory computer-readable medium of claim 14, further comprising code representing instructions to cause a processor to:

display to an output device a listing of at least one of completed batch processes or scheduled batch processes.

20. The non-transitory computer-readable medium of claim 14, further comprising code representing instructions to cause a processor to:

receive from a user a completed batch search query; and

display to an output device a listing of completed batches that substantially match information included in the completed, batch search query.

21. The non-transitory computer-readable medium of claim 14, wherein the plurality of webpage addresses is received in one or more files received via a network.

22. The non-transitory computer-readable medium of claim 14, wherein the plurality of fetch responses are a first plurality of fetch responses, further comprising code representing instructions to cause a processor to:

receive a plurality of webpage requests from at least one device, each webpage request from the plurality of webpage requests including an address value and a domain value, a first webpage request from the plurality of webpage requests including a first domain value;

send a fetch request from a plurality of fetch requests in response to each webpage request from the plurality of webpage requests, each fetch request from the plurality of fetch requests including a single address value;

receive a second plurality of fetch responses;

send a plurality of webpage responses in response to each fetch response from the second plurality of fetch responses, each webpage response from the plurality of webpage responses configured to cause the at least one device to receive a single webpage; and

calculate a quantity of webpage requests from the plurality of webpage requests that include the first domain value.

23. The non-transitory computer-readable medium of claim 22, further comprising code representing instructions to cause a processor to:

for each webpage request from the playa e requests, if the address value included in that webpage request does not resolve, send a signal indicating that that address does not resolve.