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Method of protecting an individual's privacy when providing service based on electronic tag

  • US 8,459,541 B2
  • Filed: 05/07/2010
  • Issued: 06/11/2013
  • Est. Priority Date: 05/08/2009
  • Status: Expired due to Fees
First Claim
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1. A method in which a personalized service provider protects an individual'"'"'s privacy when providing a service based on an electronic tag, the method comprising:

  • assigning a new code for an electronic tag attached to a product;

    setting a privacy policy for a service associated with the product which is assigned the new code; and

    providing, according to the set privacy policy, the service associated with the product which is assigned the new code,wherein the assigning of the new code comprises;

    receiving from a communication terminal of a user, a personalized service setting request containing both user information and a code stored in the electronic tag, wherein the code is read by the communication terminal of the user;

    issuing the new code which will replace the read code;

    sending the new code to the communication terminal so that the communication terminal can record the new code on the electronic tag; and

    associating the new code, the user information, and the service associated with the product with one another and maintaining information in the personalized service provider about this association.

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