System and method for toy adoption and marketing
First Claim
1. A computer system for providing a virtual world, the computer system comprising:
- a server subsystem serving virtual world data, via the Internet, and receiving a registration code provided with a toy;
a storage subsystem, associated with said server subsystem, storing data relating to a plurality of registration codes, said plurality of registration codes corresponding to a plurality of toys, wherein said toy is one of the plurality of toys;
a registration subsystem, associated with said server subsystem, verifying said registration code against the data relating to the plurality of registration codes, and registering said toy to a user responsive to said verifying, said registration subsystem also determining a quantity of toys registered by said user, wherein the verifying includes determining a validity of said registration code; and
a virtual world providing subsystem for providing the virtual world data in a form that can be used by a browser application, whereinthe virtual world data represents data that presents the virtual world to the user, whereinthe virtual world data includes a virtual toy representing said toy and a reward that is based on said quantity of toys registered by said user, where said reward includes extra rewards for more toys being registered than other rewards, where said other rewards are rewards that would be obtained from registering said toys individually and whereinthe virtual world data provides a plurality of activities for the user and the virtual toy to participate in, the plurality of activities including all of virtually feeding the virtual toy, playing with the virtual toy, virtually purchasing virtual furnishings for a virtual room in the virtual world using virtual cash, and virtually purchasing virtual food for the virtual toy using the virtual cash for virtually feeding to the virtual toy in the virtual world, and wherein said plurality of activities allows using said extra rewards as part of said plurality of activities.
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Abstract
A computer system provides a virtual world. The computer system includes a server subsystem serving virtual world data, via a communication network, and receives data and/or commands. A registration subsystem, coupled to the server subsystem, verifies information from a toy, registers the toy, and determines a quantity of toys registered by a user who is registering the toy. The verifying includes determining the validity of the information. A virtual world providing subsystem, coupled to the server subsystem, provides the virtual world data, which produces data that presents the virtual world. The virtual world data includes a virtual toy representing the toy and a reward provided to the user for registering the toy. The reward is based on the quantity of toys previously registered by the user, such that the reward received for registering the toy is different than another reward previously received by the user for registering another toy.
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Citations
39 Claims
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1. A computer system for providing a virtual world, the computer system comprising:
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a server subsystem serving virtual world data, via the Internet, and receiving a registration code provided with a toy; a storage subsystem, associated with said server subsystem, storing data relating to a plurality of registration codes, said plurality of registration codes corresponding to a plurality of toys, wherein said toy is one of the plurality of toys; a registration subsystem, associated with said server subsystem, verifying said registration code against the data relating to the plurality of registration codes, and registering said toy to a user responsive to said verifying, said registration subsystem also determining a quantity of toys registered by said user, wherein the verifying includes determining a validity of said registration code; and a virtual world providing subsystem for providing the virtual world data in a form that can be used by a browser application, wherein the virtual world data represents data that presents the virtual world to the user, wherein the virtual world data includes a virtual toy representing said toy and a reward that is based on said quantity of toys registered by said user, where said reward includes extra rewards for more toys being registered than other rewards, where said other rewards are rewards that would be obtained from registering said toys individually and wherein the virtual world data provides a plurality of activities for the user and the virtual toy to participate in, the plurality of activities including all of virtually feeding the virtual toy, playing with the virtual toy, virtually purchasing virtual furnishings for a virtual room in the virtual world using virtual cash, and virtually purchasing virtual food for the virtual toy using the virtual cash for virtually feeding to the virtual toy in the virtual world, and wherein said plurality of activities allows using said extra rewards as part of said plurality of activities. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer system for providing a virtual world, the computer system comprising:
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a server subsystem serving virtual world data, via a communication network, and receiving one or both of data and commands; a registration subsystem, coupled to said server subsystem, verifying information from a toy, registering said toy responsive to said verifying, and determining a quantity of toys registered by a user who is registering said toy, wherein the verifying includes determining a validity of said information from said toy; and a virtual world providing subsystem, coupled to said server subsystem, providing the virtual world data, wherein the virtual world data produces data that presents the virtual world, and wherein the virtual world data includes a virtual toy representing said toy and a reward provided to the user for registering said toy, where said reward is based on the quantity of toys previously registered by said user, such that the reward received for registering said toy is different than another reward previously received by the user for registering another toy. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer system for providing a virtual world, the computer system comprising:
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a server subsystem serving virtual world data, via the Internet, and receiving a registration code provided with a toy; a storage subsystem, coupled to said server subsystem, storing data relating to a plurality of registration codes, said plurality of registration codes corresponding to a plurality of toys, wherein said toy is one of the plurality of toys; a registration subsystem, coupled to said server subsystem, verifying said registration code against the data relating to the plurality of registration codes, and registering said toy to a user responsive to said verifying, said registration subsystem also determining a quantity of toys registered by said user, wherein the verifying includes determining a validity of said registration code; and a virtual world providing subsystem, coupled to said server subsystem, for providing the virtual world data in a form that can be used by a browser application, wherein the virtual world data presents the virtual world to the user, wherein the virtual world includes a virtual toy representing said toy and a reward that is based on said quantity of toys registered by said user, where said reward includes a greater reward for multiple toys being registered by the user than would be obtained from each of the multiple toys being registered individually by different users and wherein the virtual world data provides a plurality of activities for the user and the virtual toy to participate in via interactions, the plurality of activities including all of virtually feeding the virtual toy, playing with the virtual toy, virtually purchasing virtual furnishings for a virtual room in the virtual world using virtual cash, and virtually purchasing virtual food for the virtual toy using the virtual cash for virtually feeding to the virtual toy in the virtual world, and wherein said plurality of activities allows using said greater reward as part of said plurality of activities. - View Dependent Claims (17, 18, 19, 20, 21)
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22. A computer system for providing a virtual world, the computer system comprising:
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a server subsystem serving virtual world data, via a communication network, and for receiving one or both of data and commands; a registration subsystem, coupled to said server subsystem, verifying a toy, registering said toy to a user responsive to said verifying, and determining a quantity of toys registered by said user, wherein the verifying includes determining a validity of said toy; and a virtual world providing subsystem providing the virtual world data, wherein the virtual world data is for to present the virtual world to the user, and wherein the virtual world data includes a virtual toy representing said toy and a reward provided to the user for registering said toy, where said reward is based on the quantity of toys previously registered by said user, such that the reward received for registering said toy is greater than another reward previously received by the user for registering another toy. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30)
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31. A computer system for providing a virtual world, the computer system comprising:
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a server subsystem serving virtual world data, via a communication network, and for receiving one or both of data and commands; a registration subsystem verifying a toy, registering said toy to a user responsive to said verifying, and determining a quantity of toys registered by said user, wherein the verifying includes determining a validity of said toy; and a virtual world providing subsystem providing the virtual world data, wherein the virtual world data presents the virtual world to the user, and wherein the virtual world includes a virtual toy representing said toy and a reward provided for registering said toy, where said reward is based on the quantity of toys previously registered by said user, such that the reward received for registering said toy is different than another reward previously received by the user for registering another toy, and where said reward includes extra rewards for multiple toys being registered by the user than would be obtained from each of the multiple toys being registered individually by different users. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39)
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Specification