Satellite positioning system and method for determining the demographics of individuals passing retail locations
DCFirst Claim
1. Apparatus for determining the demographics of and how often individuals (“
- respondents”
) a pass predetermined geographic locations, comprising;
(a) a plurality of monitoring devices for tracking the paths of travel followed by a plurality of respondents whose demographics are known, each of said respondents associated with a respective one of said plurality of monitoring devices, each of said plurality of monitoring devices comprising;
(i) a satellite positioning system SPS engine for tracking the movement of the related respondent along the path of travel followed by the respondent and generating satellite data that represents the path of travel followed by the respondent;
(ii) a processing unit for processing the path of travel satellite data; and
(iii) a memory for storing said path of travel satellite data; and
(b) a server for collecting the path of travel satellite data stored by the plurality of monitoring devices and comparing the path of travel satellite data with predetermined geographic locations, the server comprising;
(i) a memory for storing;
(1) the path of travel satellite data of collected from the plurality of monitoring devices; and
(2) a plurality of predetermined geographic locations; and
(ii) a processor configured to compare the collected path of travel satellite data with the plurality of predetermined geographic locations to determine;
(1) the demographics of the respondents passing each of the plurality of predetermined geographic locations; and
(2) how often individual respondents pass each of the predetermined geographic locations.
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Abstract
The present invention is directed to utilizing monitoring devices (200) for determining the demographics of individuals passing a particular retail location. The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents whose demographics are known. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring devices (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). Geo data (movement data) collected by the monitoring devices is analyzed by a post-processing server (400) that determines the demographics of the study respondents that pass a chosen retail location.
96 Citations
39 Claims
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1. Apparatus for determining the demographics of and how often individuals (“
- respondents”
) a pass predetermined geographic locations, comprising;(a) a plurality of monitoring devices for tracking the paths of travel followed by a plurality of respondents whose demographics are known, each of said respondents associated with a respective one of said plurality of monitoring devices, each of said plurality of monitoring devices comprising; (i) a satellite positioning system SPS engine for tracking the movement of the related respondent along the path of travel followed by the respondent and generating satellite data that represents the path of travel followed by the respondent; (ii) a processing unit for processing the path of travel satellite data; and (iii) a memory for storing said path of travel satellite data; and (b) a server for collecting the path of travel satellite data stored by the plurality of monitoring devices and comparing the path of travel satellite data with predetermined geographic locations, the server comprising; (i) a memory for storing; (1) the path of travel satellite data of collected from the plurality of monitoring devices; and (2) a plurality of predetermined geographic locations; and (ii) a processor configured to compare the collected path of travel satellite data with the plurality of predetermined geographic locations to determine; (1) the demographics of the respondents passing each of the plurality of predetermined geographic locations; and (2) how often individual respondents pass each of the predetermined geographic locations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
- respondents”
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15. A computer-implemented method of determining the demographics of and how often individuals (“
- respondents”
) pass predetermined geographic locations, the method comprising;(a) storing geo data in a plurality of respondent monitoring devices as said plurality of respondent monitoring devices move along respective paths of travel, each of said respondent monitoring devices associated with a respondent having known demographics, at least a portion of said geo data derived from a satellite positioning system (SPS), said stored geo data representing the movement of said plurality of respondent monitoring devices along said respective paths of travel; and (b) downloading said geo data stored in said plurality of respondent monitoring devices to a post processing server for analyzing the downloaded geo data to determine (i) the demographics of respondents passing a plurality of predetermined geographic locations and (ii) how often individual respondents pass each of the plurality of predetermined geographic locations by comparing the geo data representing the movement of said plurality of respondents monitoring devices along said respective paths of travel with stored data representing the plurality of predetermined geographic locations. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
- respondents”
Specification