Process for associating data requests with site visits
First Claim
1. A method of classifying data requests from a user computing device, the method comprising:
- accessing a record of data requests sent over a network by the user computing device to one or more hosts;
classifying at least a first data request represented in said record as being part of a visit to a first site; and
determining whether a subsequent data request represented in said record is part of the visit to the first site based at least partly on whether the subsequent data request is directed to a host that is classified as a source of forced content;
said method performed by a computer system.
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Accused Products
Abstract
A process is disclosed for associating particular data requests from a user'"'"'s computing device with particular site visits. The process includes determining whether the data requests are “forced content” requests, such as requests for advertisements. Such forced content requests, even if directed to a different domain from that of a site being visited, preferably are not treated as the end of the site visit or the start of a new site visit. The process may also consider other information regarding the data requests, such as whether they are requests for images, and whether they are directed to hosts associated with an open site visit.
144 Citations
18 Claims
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1. A method of classifying data requests from a user computing device, the method comprising:
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accessing a record of data requests sent over a network by the user computing device to one or more hosts; classifying at least a first data request represented in said record as being part of a visit to a first site; and determining whether a subsequent data request represented in said record is part of the visit to the first site based at least partly on whether the subsequent data request is directed to a host that is classified as a source of forced content; said method performed by a computer system. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system capable of classifying data requests, the system comprising:
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a computer data repository that stores a record of data requests associated with a user; and a processor configured to classify the data requests by a process that comprises; classifying at least a first data request represented in said record as being part of a visit by the user to a first site; and determining whether a subsequent data request represented in said record is part of the visit to the first site based at least partly on whether the subsequent data request is directed to a host that is classified as a source of forced content. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer system configured to access a record of data requests associated with a user, and to associate particular data requests represented therein with particular site visits by the user based on at least the following:
- (1) whether the data requests are directed to hosts that are classified as sources of forced content, and (2) whether the data requests are directed to hosts that are site members associated with open site visits.
- View Dependent Claims (15, 16, 17, 18)
Specification