Personalized internet interaction

• US 8,464,159 B2
• Filed: 10/27/2009
• Issued: 06/11/2013
• Est. Priority Date: 01/30/1998
• Status: Expired due to Term

• Current Assignee: Spring Ventures Ltd. (f/k/a Buy2 Networks Ltd.)
• Original Assignee: Net-Express Ltd.
• Inventors: Refuah, Aviv, Refuah, Zeev, Nhaissi, Eli, Fenster, Maier
• Primary Examiner(s): HAILU, TADESSE
• Application Number:
  US12/606,443
• Publication Number:
  US 20100050078A1
• Time in Patent Office: 1,323 Days
• Field of Search: 715/705, 715/706, 715744-747
• US Class Current: 715/744
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 20/04 Payment circuits
• CPC Class Codes: G06Q 20/14 specially adapted for billing systems
• CPC Class Codes: G06Q 20/28 Pre-payment schemes, e.g. "pay before"

Abstract

A method of a user interacting with an Internet, comprising: tracking interactions of the user with an Internet; analyzing said tracked interactions to determine at least one aspect of a user'"'"'s interaction with the Internet; and modifying future interactions of said user with said Internet, responsive to said determined aspect, wherein said modified interactions comprise site-content related interactions with a plurality of unrelated sites. Preferably, the aspect is adapted in real-time to reflect changes in the tracked interactions.

Claims

1. A method of facilitating user interaction with an Internet, comprising:

tracking interactions of the user with the Internet;

analyzing said tracked interactions to determine at least a part of a user profile, wherein said user profile is a complex of characteristics that distinguishes an electronic person;

receiving from the user a request for data to an Internet site;

generating information content of the site to be provided responsive to the request; and

determining a display format of the generated information content including at least one non-information-content attribute, responsive to the user profile,

wherein said user profile defines a virtual personality to be associated with a particular user in interactions of the particular user with the Internet, said virtual personality including a persona which remains in effect for the particular user until updated, said persona being defined by a set of information parameters to be associated with the particular user defined by respective quantitative values associated with each information parameter, wherein said information parameters include one or more parameters to be associated with the particular user selected from the group consisting of;

(a) demographic information;

(b) geographical information;

(c) interests and preference information;

(d) marketing information;

(e) identification and contact information;

(f) relational information;

(g) reflective information including predetermined mood qualities; and

(h) other miscellaneous information to be associated with the persona of the particular user,

wherein the predetermined mood qualities are one or more of the group consisting of “

being happy”

, “

at work”

, “

at play”

, “

in a rush”

, and “

at leisure”

, and information parameters for said mood qualities are indicated by weighting parameter factors within a predetermined range.

2. The method of claim 1, further comprising:

modifying an interaction of said user with said site by modifying at least one of a presentation of information to said user or a functional response of a computer to input from said user.

3. The method of claim 1, wherein:

said user profile is selected by said user.

4. The method of claim 1, further comprising:

connecting a user to a plurality of unrelated Internet sites; and

adapting the interaction with said plurality of unrelated Internet sites by modifying at least one of a presentation of information from said site to said user or a functional response of said site to input from said user, utilizing said user profile.

5. The method of claim 1, further comprising:

selecting an advertisement to match said user profile; and

presenting said advertisement to said user.

6. A method of interaction with an Internet using a virtual personality, comprising:

providing a virtual personality, which is a complex of characteristics that distinguishes an electronic person, for the purpose of interacting with an Internet;

receiving a request for interaction, with said Internet, from a user with whom said virtual personality is associated;

identifying at least one prospective site for the interaction, from a plurality of unrelated sites;

automatically analyzing a content of said site, to determine a match to said virtual personality, the analysis including determination of at least one trait of the site; and

electing to perform said interaction or modifying a performance of said interaction responsive to said analysis,

wherein said virtual personality is to be associated with a particular user in interactions of the particular user with the Internet, said virtual personality including a persona which remains in effect for the particular user until updated, said persona being defined by a set of information parameters to be associated with the particular user defined by respective quantitative values associated with each information parameter, wherein said information parameters include one or more parameters to be associated with the particular user selected from the group consisting of;

(a) demographic information;

(b) geographical information;

(c) interests and preference information;

(d) marketing information;

(e) identification and contact information;

(f) relational information;

(g) reflective information including predetermined mood qualities; and

(h) other miscellaneous information to be associated with the persona of the particular user,

wherein the predetermined mood qualities are one or more of the group consisting of “

being happy”

, “

at work”

, “

at play”

, “

in a rush”

, and “

at leisure”

, and information parameters for said mood qualities are indicated by weighting parameter factors within a predetermined range.

7. The method of claim 6, further comprising:

modifying an interaction of said user with said site by modifying at least one of a presentation of information to said user or a functional response of a computer to input from said user.

8. The method of claim 6, wherein:

said virtual personality is selected by said user.

9. The method of claim 6, further comprising:

connecting a user to a plurality of unrelated Internet sites; and

adapting the interaction with said plurality of unrelated Internet sites by modifying at least one of a presentation of information from said site to said user or a functional response of said site to input from said user, utilizing said virtual personality.

10. The method of claim 6, further comprising:

selecting an advertisement to match said virtual personality; and

presenting said advertisement to said user.

11. A method of facilitating Internet interaction with a user, comprising:

receiving, from the user, a request for one of a plurality of virtual personalities available for interaction with a particular site, wherein a virtual personality comprises a complex of characteristics that distinguishes an electronic person, for the purpose of interacting with an Internet; and

providing content from the particular site using the selected virtual personality,

wherein each of said virtual personalities is to be associated with a particular user in interactions of the particular user with the Internet, each said virtual personality including a persona which remains in effect for the particular user until updated, said persona being defined by a set of information parameters to be associated with the particular user defined by respective quantitative values associated with each information parameter, wherein said information parameters include one or more parameters to be associated with the particular user selected from the group consisting of;

(a) demographic information;

(b) geographical information;

(c) interests and preference information;

(d) marketing information;

(e) identification and contact information;

(f) relational information;

(g) reflective information including predetermined mood qualities; and

(h) other miscellaneous information to be associated with the persona of the particular user,

wherein the predetermined mood qualities are one or more of the group consisting of “

being happy”

, “

at work”

, “

at play”

, “

in a rush”

, and “

at leisure”

, and information parameters for said mood qualities are indicated by weighting parameter factors within a predetermined range.

12. The method of claim 11, further comprising:

modifying an interaction of said user with said site by modifying at least one of a presentation of information to said user or a functional response of a computer to input from said user.

13. The method of claim 11, further comprising:

tracking at least one user activity of interaction with an Internet; and

modifying said selected virtual personality responsive to user activity.

14. The method of claim 11, wherein:

the selected virtual personality is stored at a location remote from the user.

15. The method of claim 11, further comprising:

connecting a user to a plurality of unrelated Internet sites; and

adapting the interaction with said plurality of unrelated Internet sites by modifying at least one of a presentation of information from said site to said user or a functional response of said site to input from said user, utilizing requested virtual personality.

16. The method of claim 11, further comprising:

providing a list of relevant sites;

analyzing each of said sites to determine a match with said requested virtual personality; and

grading said sites responsive to said analysis.

17. The method of claim 11, further comprising:

selecting an advertisement to match said requested virtual personality; and

presenting said advertisement to said user.