Preemptible station inventory

• US 8,468,561 B2
• Filed: 08/09/2006
• Issued: 06/18/2013
• Est. Priority Date: 08/09/2006
• Status: Active Grant

• Current Assignee: LOT Network Inc.
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ketchum, Russell Kevin, Silverman, Scott Ari, Steelberg, Ryan Scott, Steelberg, Chad Edward
• Primary Examiner(s): Featherstone, Mark D
• Application Number:
  US11/502,592
• Publication Number:
  US 20080040739A1
• Time in Patent Office: 2,505 Days
• Field of Search: None
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/26225 involving billing parameters, e.g. priority for subscribers of premium services
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

Methods, apparatus, systems, processes, engines and computer program products are provided for preempting advertisements in a broadcast. In one exemplary system, a method is provided that includes determining one or more advertisements in a schedule that are available for preemption, identifying rules for preempting advertisements and automatically preempting the one or more advertisements using an advertisement from available inventory if the rules are satisfied.

Claims

1. A method comprising:

receiving, by a computing device, a predefined day-part schedule comprising a time period other than a day, including a plurality of advertisements scheduled for playing at a corresponding plurality of time slots, the plurality of advertisements including an advertisement that is available for preemption, wherein preemption includes replacing an advertisement that was previously scheduled for playing at a corresponding time slot with a different advertisement;

receiving, by the computing device, rules for preempting advertisements, wherein the rules specify preemption criteria including a maximum number of the plurality of time slots available for preemption and a minimum price associated with a preempting advertisement;

programmatically evaluating, by the computing device, an available inventory of preempting advertisements, each preempting advertisement included in the available inventory associated with a corresponding price, wherein each preempting advertisement is available to preempt an advertisement scheduled for playing at a corresponding time slot if the rules for preempting the advertisements are satisfied;

determining;

that a particular price associated with a particular preempting advertisement in the available inventory is greater than or equal to the minimum price specified in the rules for preempting, and

that a quantity of the plurality of time slots included with the predefined day-part schedule that correspond to advertisements that have been preempted is less than the maximum number of the plurality of time slots available for preemption for the predefined day-part schedule;

in response to the determining, preempting, by the computing device, the advertisement that is available for preemption with the particular preempting advertisement; and

updating, by the computing device, the schedule to include the particular preempting advertisement.

2. The method of claim 1 further comprising, upon determining that the number of the plurality of time slots that correspond to advertisements that have been preempted is more than or equal to the maximum number of the plurality of time slots available for preemption, maintaining the advertisement that is available for preemption in the predefined day-part schedule.

3. The method of claim 1, wherein one or more of the plurality of advertisements in the predefined day-part schedule include a designation indicating that the one or more of the plurality of advertisements are available for preemption, and wherein receiving the advertisement that is available for preempting comprises identifying the designation included in the advertisement.

4. The method of claim 1 wherein all of the plurality of advertisements included in the predefined day-part schedule are available for preemption.

5. The method of claim 1 further comprising:

providing a user interface to receive the rules for preempting advertisements; and

receiving the rules for preempting advertisements through the user interface.

6. The method of claim 1 wherein the preemption criteria further includes content of the advertisement and statistical information related to the advertisement.

7. The method of claim 1 wherein the preemption criteria further include a time of day for preemption.

8. The method of claim 1 wherein the preemption criteria further include a last time that the advertisement was played.

9. The method of claim 1 further comprising receiving an additional rule for preempting advertisements where programmatically evaluating the available inventory of preempting advertisements includes simultaneously programmatically evaluating the available inventory based on the rule and the additional rule.

10. The method of claim 1 where the advertisements are audio advertisements for distribution on a radio broadcast medium.

11. The method of claim 1 where the advertisements are multimedia advertisements for distribution on a television broadcast medium.

12. The method of claim 1, wherein the time period comprises one of a morning day-part, a midday day-part, an afternoon day-part, an evening day-part, or a weekend day-part.

13. The method of claim 3, wherein the designation is a tag included in the advertisement that is available for preempting.

14. The method of claim 13, wherein the tag includes a keyword included in a title of the advertisement.

15. The method of claim 13, wherein the tag defines a category representing the one or more of the plurality of advertisements that are available for preemption.

16. The method of claim 15 further comprising determining that the one or more of the plurality of advertisements belong to the category based on identifying the tag in all of the one or more of the plurality of advertisements.

17. The method of claim 9 wherein the rule and the additional rule specify different times of a day.

18. A system comprising

a hub;

a broadcast station; and

a preemption module including components distributed between the hub and the broadcast station, the preemption module operable to;

receiving a predefined day-part schedule comprising a time period other than a day, including a plurality of advertisements scheduled for playing at a corresponding plurality of time slots, the plurality of advertisements including an advertisement that is available for preemption, wherein preemption includes replacing an advertisement that was previously scheduled for playing at a corresponding time slot with a different advertisement,

receive rules for preempting advertisements, wherein the rules specify preemption criteria including a maximum number of the plurality of time slots available for preemption and a minimum price associated with a preempting advertisement,

programmatically evaluate an available inventory of preempting advertisements, each preempting advertisement included in the available inventory associated with a corresponding price, wherein each preempting advertisement is available to preempt an advertisement scheduled for playing at a corresponding time slot if the rules for preempting the advertisements are satisfied;

determining;

that a particular price associated with a particular preempting advertisement in the available inventory is greater than or equal to the minimum price specified in the rules for preempting, and

that a quantity of the plurality of time slots included with the predefined day-part schedule that correspond to advertisements that have been preempted is less than the maximum number of the plurality of time slots available for preemption for the predefined day-part schedule,

in response to the determining, preempting the advertisement that is available for preemption with the particular preempting advertisement, and

updating the schedule to include the particular preempting advertisement.

19. The system of claim 18 where the broadcast station is operable to tag advertisements in the predefined day-part schedule that can be preempted.

20. The system of claim 18 where the hub is a broadcasting hub and where the broadcast station is a regional broadcast studio of a radio communication system.

21. The system of claim 18 where the hub is a broadcasting hub and where the broadcast station is a regional broadcast studio of a television communication system.

22. The system of claim 18, wherein the time period comprises one of a morning day-part, a midday day-part, an afternoon day-part, an evening day-part, or a weekend day-part.

23. An apparatus comprising:

means for receiving a predefined day-part schedule comprising a time period other than a day, including a plurality of advertisements scheduled for playing at a corresponding plurality of time slots, the plurality of advertisements including an advertisement that is available for preemption, wherein preemption includes replacing an advertisement that was previously scheduled for playing at a corresponding time slot with a different advertisement;

means for receiving rules for preempting advertisements from a user, wherein the rules specify preemption criteria including a maximum number of the plurality of time slots available for preemption and a minimum price associated with a preempting advertisement;

programmatic means for evaluating an available inventory of preempting advertisements, each preempting advertisement included in the available inventory associated with a corresponding price, wherein each preempting advertisement is available to preempt an advertisement scheduled for playing at a corresponding time slot if the rules for preempting the advertisements are satisfied;

means for determining;

that a particular price associated with a particular preempting advertisement in the available inventory is greater than or equal to the minimum price specified in the rules for preempting, and

that a quantity of the plurality of time slots included with the predefined day-part schedule that correspond to advertisements that have been preempted is less than the maximum number of the plurality of time slots available for preemption for the predefined day-part schedule;

in response to the determining, means for preempting the advertisement that is available for preemption with the particular preempting advertisement; and

means for updating the schedule to include the particular preempting advertisement in the schedule.

24. A method comprising:

determining, by a computing device, one or more advertisements in a predefined day-part schedule of advertisements comprising a time period other than a day for broadcasting, that are available for preemption, wherein the one or more advertisements are to be broadcast during a high volume traffic time;

providing, by the computing device, rules for preempting advertisements including preempting based on a minimum price prices associated with advertisements, a time of day, and a maximum number of allowed preemptions;

determining, by the computing device, that one or more preempting advertisements are available in an inventory, wherein each of the one or more advertisements in the schedule are preemptible with a preempting advertisement in the inventory if the rules for preempting advertisements are satisfied; and

automatically preempting, by the computing device, the one or more advertisements in the schedule using the one or more preempting advertisements from the inventory if;

prices of the one or more preempting advertisements available in the inventory are higher than the minimum price,

a maximum number of allowed preemptions for the predefined day-part schedule has not been exceeded, and

the one or more advertisements in the scheduled are scheduled to be played during the time of day.

25. A computer program product tangibly stored in a non-transitory computer medium including instructions for causing a computing device to perform operations comprising:

identifying a predefined day-part schedule comprising a time period other than a day, including a plurality of advertisements for broadcasting, wherein one or more advertisements of the plurality of advertisements are available for preemption, wherein the one or more advertisements are to be broadcast during a high volume traffic time;

identifying a plurality of rules for preempting the identified advertisements, wherein each rule of the plurality of rules is configurable based on input from a user;

determining, by the computing device, that one or more preempting advertisements are available in an inventory, wherein a preempting advertisement replaces an advertisement of the plurality of advertisements in the schedule if the plurality of rules for preempting the identified advertisements is satisfied;

programmatically evaluating the one or more preempting advertisements available in the inventory based on the identified rules to determine;

that a particular price associated with a particular preempting advertisement in the plurality of advertisements is greater than or equal to a minimum price associated with a preempting advertisement, and

that a quantity of a plurality of time slots included with the predefined day-part schedule that correspond to advertisements that have been preempted is less than a maximum number of the plurality of time slots available for preemption for the predefined day-part schedule; and

preempting an advertisement included in the schedule with the particular preempting advertisement, in response to the programmatically evaluating.