User interfaces for web-based video player

• US 8,468,562 B2
• Filed: 05/02/2008
• Issued: 06/18/2013
• Est. Priority Date: 05/02/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Miller, Christoform, Rajaraman, Shivakumar, Schrock, Jasson, Wang, Virginia
• Primary Examiner(s): Ingvoldstad, Bennett
• Application Number:
  US12/114,398
• Publication Number:
  US 20080276269A1
• Time in Patent Office: 1,873 Days
• Field of Search: 725/32
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/4143 embedded in a Personal Computer [PC]
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system, method and various user interfaces enable association of advertising content with requested shared video content for access via a web-based video player. Advertising content is provided selectively in conjunction with playback of video content. Selection of how and where advertising is displayed is based on a flexibly managed balance between providing sufficiently noticeable opportunities to access advertising information and preserving a satisfying viewer experience in watching requested video content.

Claims

1. A method for providing video content in a web-based video player, comprising:

transmitting to a video hosting service, a user request for video content;

loading a representative frame of the requested video content to a video playback window prior to beginning playback of the user-requested video content;

superimposing a pre-roll advertising window on the video playback window;

presenting pre-roll advertising in the pre-roll advertising window responsive to a first user interaction received prior to beginning playback of the video content;

presenting the video content in the video playback window responsive to a second user interaction;

presenting, in a mid-roll advertising window superimposed on the video playback window, a first user control to initiate a mid-roll presentation of advertising in the mid-roll advertising window and a second user control to skip the mid-roll presentation of the advertising;

responsive to selection of the second user control to skip the mid-roll presentation of advertising, removing the mid-roll advertising window from display, presenting a second presentation of the video content in the video playback window, and presenting a same advertising as skipped during the mid-roll presentation of the advertising in a post-roll presentation of advertising;

responsive to selection of the first user control to initiate the mid-roll presentation of the advertising, presenting the mid-roll presentation of the advertising, and presenting, in a post-roll presentation of advertising, a different advertising than that presented during the mid-roll presentation of advertising;

presenting together with the post-roll presentation of advertising, a banner identifying a recommended video related to the video content requested by the user;

presenting together with the post-roll presentation of advertising, an interface button for sharing the video content requested by the user; and

presenting together with the post-roll presentation of advertising, an interface button for replaying the video content requested by the user.

2. The method of claim 1, wherein presenting the advertising in the pre-roll advertising window is responsive to receiving a user selection of a control for initiating presentation of the pre-roll advertising.

3. The method of claim 1, wherein presenting the video content in the video playback window is responsive to a user selection of a control for skipping the pre-roll advertising.

4. The method of claim 1, wherein presenting the video content in the video playback window is responsive to a user selection of a control for initiating presentation of the video content.

5. The method of claim 1, wherein presenting the video content in the video playback window is responsive to presentation of a user control for initiating playback of the pre-roll advertising and the user failing to actuate the user control for initiating playback of the pre-roll advertising.

6. The method of claim 1, wherein the pre-roll advertising window comprises a static window that cannot be moved by the user.

7. The method of claim 1, wherein the pre-roll advertising window is translucent such that the representative frame displayed within the video playback window is at least partially visible behind the pre-roll advertising window.

8. The method of claim 1, further including displaying an indicator showing temporal placement and duration of the pre-roll advertising relative to the video content.

9. The method of claim 8, wherein displaying an indicator further includes showing playback and loading progress.

10. The method of claim 1, wherein presenting advertising in the pre-roll advertising window further includes displaying a progress indicator indicating remaining time of the pre-roll advertising.

11. The method of claim 1, wherein the second user interaction includes user selection of a control for canceling the pre-roll advertising during the presenting of pre-roll advertising.

12. The method of claim 1, further comprising selecting the pre-roll advertising responsive to correspondence with the video content.

13. The method of claim 1, wherein the first user interaction is distinct from the second user interaction so as to allow user discrimination between the pre-roll advertising and the video content.

14. The method of claim 1, wherein superimposing the pre-roll advertising window includes presenting the pre-roll advertising window in a visually distinct manner from the video playback window.

15. A method of providing video content, comprising:

presenting the video content in a video playback window of a web-based video player;

presenting, in a mid-roll advertising window superimposed on the video playback window, a first user control to initiate a mid-roll presentation of advertising and a second user control to skip the mid-roll presentation of the advertising;

responsive to selection of the second user control to skip the mid-roll presentation of advertising, removing the mid-roll advertising window from display, presenting a second presentation of the video content in the video playback window, and presenting a same advertising as skipped during the mid-roll presentation of the advertising in a post-roll presentation of advertising;

responsive to selection of the first user control to initiate the mid-roll presentation of the advertising, presenting the mid-roll presentation of advertising, and presenting, in a post-roll presentation of advertising, a different advertising than that presented during the mid-roll presentation of advertising;

presenting together with the post-roll presentation of advertising, a banner identifying a recommended video related to the video content requested by the user;

presenting together with the post-roll presentation of advertising, an interface button for sharing the video content requested by the user; and

presenting together with the post-roll presentation of advertising, an interface button for replaying the video content requested by the user.

16. The method of claim 15, further comprising moving the mid-roll advertising window on the video playback window in an animated manner.

17. The method of claim 15, wherein the mid-roll advertising window on has a predetermined level of opacity corresponding to a desired amount of attention for the advertising.

18. The method of claim 15, wherein presenting the mid-roll advertising window superimposed over the video playback window includes sliding the mid-roll advertising window into the video playback window.

19. The method of claim 15, further comprising selecting the mid-roll presentation of advertising responsive to correspondence with the video content.

20. The method of claim 15, wherein presenting the first user control includes providing user distinction between the mid-roll presentation of advertising and the video content.

21. The method of claim 15, wherein the video content being played in the video playback window is paused during the mid-roll presentation of the advertising.

22. The method of claim 15, wherein the video content being played in the video playback window is grayed out during the mid-roll presentation of the advertising.

23. The method of claim 15, wherein the mid-roll advertising window comprises a translucent advertising window including animated content.

24. The method of claim 15, wherein the mid-roll advertising window covers less than half the video playback window.

25. The method of claim 15, wherein the mid-roll advertising window is rolled up over a portion of the video playback window in an animated manner.

26. The method of claim 15, wherein the first user control to initiate the mid-roll advertising window includes a play button a play button displayed along with a thumbnail frame of the mid-roll presentation of advertising.

27. An advertising management system, comprising:

an advertising database storing a plurality of advertisements;

a video database storing a plurality of videos selectable via a video hosting web site;

an advertising control subsystem coupled with the video database and the advertising database, the subsystem configured to establish correspondences among select items from the advertising database and select items from the video database for presentation to a user; and

a video hosting service configured to;

present video content in a video playback window of a web-based video player;

present, in a mid-roll advertising window superimposed on the video playback window, a first user control to initiate a mid-roll presentation of advertising and a second user control to skip the mid-roll presentation of the advertising;

responsive to selection of the second user control to skip the mid-roll presentation of advertising, remove the mid-roll advertising window from display, present a second presentation of the video content in the video playback window, and present a same advertising as skipped during the mid-roll presentation of the advertising in a post-roll presentation of advertising;

responsive to selection of the first user control to initiate the mid-roll presentation of the advertising, present the mid-roll presentation of the advertising, and present, in a post-roll presentation of advertising, a different advertising than that presented during the mid-roll presentation of advertising;

presenting together with the post-roll presentation of advertising, a banner identifying a recommended video related to the video content requested by the user;

presenting together with the post-roll presentation of advertising, an interface button for sharing the video content requested by the user; and

presenting together with the post-roll presentation of advertising, an interface button for replaying the video content requested by the user.

28. The system of claim 27, wherein the advertising control subsystem is further coupled to a user database and is further configured to establish said correspondences responsive to user information stored in the user database.

29. A method performed by a computer system, comprising:

receiving a request for user-selected video content;

presenting, in a advertising window superimposed on a video playback window, a first user control to initiate a first presentation of advertising and a second user control to skip the first presentation of the advertising;

responsive to selection of the second user control to skip the first presentation of advertising, removing the advertising window from display, playing the user selected video content in the video playback window, and presenting a same advertising as skipped during the first presentation of advertising in a second presentation of advertising;

responsive to selection of the second user control to initiate the first presentation of the advertising, presenting the first presentation of the advertising in the advertising window, presenting the user-selected video content in the video playback window, and presenting, in a second presentation of advertising, a different advertising than that presented during the first presentation of advertising;

presenting together with the second presentation of advertising, a banner identifying a recommended video related to the video content requested by the user;

presenting together with the second presentation of advertising, an interface button for sharing the video content requested by the user; and

presenting together with the second presentation of advertising, an interface button for replaying the video content requested by the user.

30. A non transitory computer-readable storage medium storing computer program instructions executable by a processor for providing video content, the program instructions when executed cause the processor to perform steps including:

presenting the video content in a video playback window of a web-based video player;

presenting, in a mid-roll advertisement window superimposed on the video playback window, a first user control to initiate a mid-roll presentation of advertising and a second user control to skip the mid-roll presentation of the advertising;

responsive to selection of the second user control to skip the mid-roll presentation of advertising, removing the advertisement window from display, presenting a second presentation of the video content in the video playback window, and presenting a same advertising as skipped during the mid-roll presentation of the advertising in a post-roll presentation of advertising;

responsive to selection of the first user control to initiate the mid-roll presentation of the advertising, presenting the mid-roll presentation of the advertising, and presenting, in a post-roll presentation of advertising, a different advertising than that presented during the mid-roll presentation of advertising;

presenting together with the post-roll presentation of advertising, a banner identifying a recommended video related to the video content requested by the user;

presenting together with the post-roll presentation of advertising, an interface button for sharing the video content requested by the user; and

presenting together with the post-roll presentation of advertising, an interface button for replaying the video content requested by the user.

31. The computer-readable storage medium of claim 30, wherein the mid-roll advertising window comprises a translucent advertising window.

32. The computer-readable storage medium of claim 30, wherein the mid-roll advertising window is rolled up over a portion of the video playback window in an animated manner.

33. The computer-readable storage medium of claim 30, wherein the first user control to initiate the mid-roll advertising window includes a a play button displayed along with a thumbnail frame of the mid-roll presentation of advertising.