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Incentive marketing with a context-enriched message

  • US 8,472,985 B2
  • Filed: 03/09/2010
  • Issued: 06/25/2013
  • Est. Priority Date: 09/21/2005
  • Status: Active Grant
First Claim
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1. A method comprising:

  • acquiring a message generated with a mobile device;

    algorithmically determining an environmental context of the mobile device wherein a type of the environmental context depends on a meaning of a message component of the message;

    acquiring a context data obtained with a sensor of the mobile device, wherein the context data is derived from the environmental context of the mobile device;

    acquiring an advertisement component related to both the environmental context of the mobile device and the message component, wherein the advertisement component is selected based on the meanings of the context data and the message component; and

    communicating the advertisement component to mobile device that originated the message and a device addressed by the message.

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