Incentive marketing with a context-enriched message
First Claim
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1. A method comprising:
- acquiring a message generated with a mobile device;
algorithmically determining an environmental context of the mobile device wherein a type of the environmental context depends on a meaning of a message component of the message;
acquiring a context data obtained with a sensor of the mobile device, wherein the context data is derived from the environmental context of the mobile device;
acquiring an advertisement component related to both the environmental context of the mobile device and the message component, wherein the advertisement component is selected based on the meanings of the context data and the message component; and
communicating the advertisement component to mobile device that originated the message and a device addressed by the message.
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Abstract
Disclosed are a system, method, and article of manufacture of incentive marketing with a context-enriched message. In one embodiment, a message is generated with a computing device. A context of the computing device pertaining to a message component is determined. A context data derived from the context is linked with the message component. An ad message related to at least one of the context of the computing device and the message component is provided. The ad message may be associated with the message. The message and the ad message may be communicated to a recipient computing device. The ad message and the message may be rendered with a user interface.
28 Citations
22 Claims
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1. A method comprising:
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acquiring a message generated with a mobile device; algorithmically determining an environmental context of the mobile device wherein a type of the environmental context depends on a meaning of a message component of the message; acquiring a context data obtained with a sensor of the mobile device, wherein the context data is derived from the environmental context of the mobile device; acquiring an advertisement component related to both the environmental context of the mobile device and the message component, wherein the advertisement component is selected based on the meanings of the context data and the message component; and communicating the advertisement component to mobile device that originated the message and a device addressed by the message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method comprising:
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receiving, with at least one server, a message; parsing the message; receiving, with the at least one server, a context data, wherein a type of the context data depends on a meaning of a word or clause of the message, wherein the context data describes an environmental condition of a device that generated the message; associating the context data with the word or clause in the message; obtaining an announcement pertaining to the context data found in the message received by the at least one server, wherein the ad announcement is selected based on the meanings of the context data and the meaning of the word or clause of the message; associating the ad announcement with the message; generating a context-enriched message that comprises the ad announcement, the message and the context data; and rendering the context-enriched message into a format for communication to the device that generated the message and a device targeted by the message. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computerized system comprising:
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a context manager component that determines a mobile-device context depending on a meaning of a message element, wherein the message element is generated by the mobile device, and wherein the mobile-device context comprises an environmental context of the mobile device; a message manager component that determines the meaning of the message element pertaining to the mobile-device context; and an incentive-marketing component that acquires an advertise depending on the meaning of the message element and the environmental context of the mobile device and another environmental context of a device addressed by a message that comprises the message element. - View Dependent Claims (17, 18, 19, 20, 21)
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22. A method comprising:
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receiving, with least one server, a text message generated with a essaging application of a mobile device; receiving a context data associated with the text message, wherein the context data describes an environmental condition of the mobile device as obtained by a sensor coupled with the mobile device, and wherein the context data is related to a meaning of the text message; acquiring a merchant coupon related to the context data associated with the message and the meaning of the text message; and communicating a another message that comprises the merchant coupon to the mobile device or another mobile device to which the text message was addressed.
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Specification