Additional content based on intended travel destination

• US 8,473,198 B2
• Filed: 12/14/2007
• Issued: 06/25/2013
• Est. Priority Date: 12/14/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Krumm, John C., Panabaker, Ruston, Couckuyt, Jeffrey D., Tashev, Ivan J., Seltzer, Michael Lewis, Black, Neil W.
• Primary Examiner(s): Algahaim, Helal A
• Application Number:
  US11/957,188
• Publication Number:
  US 20090157307A1
• Time in Patent Office: 2,020 Days
• Field of Search: 701/200, 701/201, 701/207, 701/213, 705/14.1, 705/14.3, 705/14.14, 705/14.4, 705/14.45
• US Class Current: 701/425
• CPC Class Codes: G01C 21/26 specially adapted for navigation in a road network
• CPC Class Codes: G06Q 10/047 Optimisation of routes or paths, e.g. travelling salesman problem
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G08G 1/096716 where the received information does not generate an automatic action on the vehicle control
• CPC Class Codes: G08G 1/096758 where no selection takes place on the transmitted or the received information
• CPC Class Codes: G08G 1/096775 where the origin of the information is a central station

Abstract

When users travel to an intended destination, a plurality of information can be beneficial to assist their travel. If a person is traveling to a crowded event, then information can be provided such that congested traffic areas can be provided. There can be financial opportunities available in relation to providing information concerning an intended destination. An advertiser can pay money to have information played about the advertiser when it relates to the intended destination. Furthermore, a user can pay money for detailed data concerning an intended location, such as where cheapest parking is located.

Claims

1. A system, comprising a processor coupled to a computer storage medium, the computer storage medium having stored thereon a plurality of computer software components executable by the processor, the system comprising:

a central server that tracks implementations of the system to make an inference;

a gather component that collects route information, a user location, and contextual data, uses the inference to filter out requests, instruct monetization suggestions, and influence operation of the system, and receives duration information for a red light at a particular intersection; and

a selection component that chooses a commercial detail associated with an intended location to present to a user that is based upon the duration information and the collected route information, the collected user location, the collected contextual data, or a combination thereof.

2. The system of claim 1, further comprising a disclosure component that presents the chosen detail to the user.

3. The system of claim 2, wherein the disclosure component presents two details chosen by the selection component, wherein a first detail is presented on a first portion of the disclosure component and a subsequent detail is presented on a subsequent portion of the disclosure component.

4. The system of claim 1, further comprising a compensation component that provides a reward in relation to the presentment of the chosen detail to the user.

5. The system of claim 1, further comprising an artificial intelligence component that makes at least one inference or at least one determination in relation to the detail choice.

6. The system of claim 1, further comprising a generation component that constructs a route to an intended destination.

7. The system of claim 1, wherein the selection component chooses the detail based upon a financial consideration, the intended location is a location that is to be traveled to by use of a vehicle, the intended location is an intended destination, the gather component obtains balance information as the contextual data, the gather component implements upon the vehicle, the selection component implement upon the vehicle, or a combination thereof.

8. The system of claim 1, further comprising a summary component that constructs a profile of at least one creature, wherein the collected contextual data includes the profile.

9. A method, comprising:

storing computer useable instructions on computer storage media;

executing the computer useable instructions by one or more computing devices, causing the one or more computing devices to;

(1) examine profiles and characteristics of users in at least two portions of a vehicle having varying interests and intended destination information;

(2) evaluate information and relevant data for a determination on what information is to be disclosed to each user in the at least two portions of the vehicle;

(3) based on the determination, appoint information for presentment to each user; and

(3) present the appointed information that relates to the intended destination and the characteristics of each user.

10. The method of claim 9, wherein executing the computer useable instructions by the one or more computing devices further causes the one or more computing devices to gather information capable of being appointed and at least one detail concerning the intended destination, wherein the appointed information takes place through analysis of the at least one detail.

11. The method of claim 9, wherein the appointed information is a commercial detail.

12. The method of claim 9, wherein the appointed information for presentment to each user is based upon a received compensation.

13. The method of claim 9, wherein executing the computer useable instructions by the one or more computing devices further causes the one or more computing devices to perform a financial transaction in relation to the presented appointed information.

14. The method of claim 9, wherein executing the computer useable instructions by the one or more computing devices further causes the one or more computing devices to generate a route to the intended destination.