Methods, systems, and articles of manufacture for developing, analyzing, and managing initiatives for a business network

• US 8,473,329 B1
• Filed: 10/01/2010
• Issued: 06/25/2013
• Est. Priority Date: 01/30/2004
• Status: Active Grant

• Current Assignee: Applied Predictive Technologies (MasterCard Incorporated)
• Original Assignee: Applied Predictive Technologies (MasterCard Incorporated)
• Inventors: Manzi, James J., Bruce, Anthony Dean, Fedorchek, Andrew Mark, Setrakian, Scott Howard, D'Agostino, Mark James, O'Reilly, Timothy Patrick Jr., Kreps, David William
• Primary Examiner(s): Miller, Alan S
• Application Number:
  US12/895,960
• Time in Patent Office: 998 Days
• Field of Search: 705 711- 742, 700 95- 97, 713/1
• US Class Current: 705/7.34
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management

Abstract

A system, method, and article of manufacture is disclosed for developing and managing a the test of a business initiative for a business network including business locations. In one aspect of the invention, a method is performed that includes performing a process for developing a business initiative to apply to the business network and performing a process for designing a test for the initiative. Further, the method includes executing the initiative at a set of test sites in accordance with the designed test, each test site corresponds to a selected business location in the business network. Also, performance results of the executed initiative may be analyzed and a rollout plan is created for implementing the initiative at a first set of business locations.

Claims

1. A computer-implemented method for developing and managing a business initiative that changes an aspect of operation of a business in a business network, the method comprising:

developing, by a computer, a test of the business initiative to occur in selected test locations;

comparing, by the computer, historical performance metric values of the test locations indexed to historical performance metric values of a plurality of control locations that have not received the business initiative over a time period before the business initiative occurs in the test locations; and

automatically selecting control locations for the test location implementing the business initiative by;

determining, by the computer, a measure of a deviation between the plurality of control locations indexed against each individual test location based on a comparison of the historical performance metric values over the time period to assess how each control location trends relative to each test location;

determining, by the computer, a value for a slope of a line on a graph showing a change in the historical performance metric values of the test location relative to the plurality of control locations during the time period, wherein the relationship between the test location and the plurality of control locations is better as the slope approaches zero; and

automatically selecting, by the computer, control locations for each individual test location based on the determination of the measure of the deviation between the historical performance metric values of the plurality of control locations indexed against each individual test location and based on the determination of the value for the slope of the change in the historical performance metric values of the test location relative to the plurality of control locations.

2. A computer-implemented method for developing and managing a business initiative that changes an aspect of operation of a business in a business network, the method comprising:

developing, by a computer, a test of the business initiative to occur in selected test locations;

comparing, by the computer, historical performance metric values of the test locations indexed to historical performance metric values of a plurality of control locations that have not received the business initiative over a time period before the business initiative occurs in the test locations; and

automatically selecting control locations for the test location implementing the business initiative by;

determining, by the computer, a measure of a deviation between the plurality of control locations indexed against each individual test location based on a comparison of the historical performance metric values over the time period to assess how each control location trends relative to each test location; and

automatically selecting, by the computer, control locations for each individual test location based on the determination of the measure of the deviation between the historical performance metric values of the plurality of control locations indexed against each individual test location.

3. A computer-implemented method for developing and managing a business initiative that changes an aspect of operation of a business in a business network, the method comprising:

developing, by a computer, a test of the business initiative to occur in selected test locations;

comparing, by the computer, historical performance metric values of the test locations indexed to historical performance metric values of to a plurality of control locations that have not received the business initiative over a time period before the business initiative occurs in the test locations; and

automatically selecting control locations for the test location implementing the business initiative by;

determining, by the computer, a value for a slope of a line on a graph showing a change in the historical performance metric values of the test location relative to the plurality of control locations during the time period, wherein the relationship between the test location and the plurality of control locations is better as the slope approaches zero; and

automatically selecting, by the computer, control locations for each individual test location based on the determination of the value for the slope of the change in the historical performance metric values of the test location relative to the plurality of control locations.