Tracking responses to promotions
First Claim
Patent Images
1. A computer implemented method for response tracking comprises:
- generating, by one or more computers, a plurality of promotions for a marketing campaign by executing marketing campaign software that assigns the plurality of promotions to one or more contact entities;
receiving, by the one or more computers, a plurality of responses from the one or more contact entities to the plurality of promotions; and
generating, by the one or more computers, an attribution credit for a particular promotion, the attribution credit at least partly based on a number of responses that is attributable to the particular promotion.
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Abstract
A computer implemented method for response tracking is described. The method includes obtaining one or more responses to one or more promotions, attributing the one or more responses to one or more treatment instances, with the one or more treatment instances correspond to a promotion version assigned to a group of contact entities at an execution of a computer implemented marketing campaign, and generating a response table, the response table including one or more entries, the entries in the response table being in accordance with attribution of the one or more responses to one or more treatment instances.
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Citations
54 Claims
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1. A computer implemented method for response tracking comprises:
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generating, by one or more computers, a plurality of promotions for a marketing campaign by executing marketing campaign software that assigns the plurality of promotions to one or more contact entities; receiving, by the one or more computers, a plurality of responses from the one or more contact entities to the plurality of promotions; and generating, by the one or more computers, an attribution credit for a particular promotion, the attribution credit at least partly based on a number of responses that is attributable to the particular promotion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A computer program product stored on a non-transitory computer readable medium for response tracking, comprises instructions for causing a computer to:
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generate a plurality of promotions for a marketing campaign by executing marketing campaign software that assigns the plurality of promotions to one or more contact entities; receive a plurality of responses from the one or more contact entities to the plurality of promotions; and generate an attribution credit for a particular promotion the attribution credit-at least partly based on a number of responses that is attributable to the particular promotion. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
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49. An apparatus comprises:
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a processor; memory executing a computer program product for response tracking, the computer program product comprising instructions for causing the processor to; generate a plurality of promotions for a marketing campaign by executing marketing campaign software that assigns the plurality of promotions to one or more contact entities; receive a plurality of responses from the one or more contact entities to the plurality of promotions; and generate an attribution credit for a particular promotion the attribution credit at least partly based on a number of responses that is attributable to the particular promotion. - View Dependent Claims (50, 51, 52, 53, 54)
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Specification