Promotion system supporting web content and promotion searching

• US 8,473,581 B2
• Filed: 08/21/2012
• Issued: 06/25/2013
• Est. Priority Date: 04/19/1999
• Status: Expired due to Fees

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: Enpulz LLC
• Inventors: Winslade, Christopher C., Bennett, James D.
• Primary Examiner(s): RUDY, ANDREW J
• Application Number:
  US13/590,731
• Publication Number:
  US 20120323696A1
• Time in Patent Office: 308 Days
• Field of Search: 705/14.49, 705/14.66, 705/14.23, 705/14.4, 705/14.68, 705/14.69, 705/80, 709/203, 709/217, 709/219, 709/223, 707/705, 707/781, 707/783, 707/784, 455/405, 455/406, 455/414.1, 715/202
• US Class Current: 709/217
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0605 Supply or demand aggregation
• CPC Class Codes: G06Q 30/0611 Request for offers or quotes
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 40/03 : Credit; Loans; Processing thereof
• CPC Class Codes: G06Q 40/04 : Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 40/08 : Insurance

Abstract

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Claims

1. A network infrastructure that supports a plurality of user devices, the network infrastructure comprising:

a first database that stores a plurality of data collections, each of the plurality of data collections representing one of a plurality of advertisements;

a second database that stores web site information;

a first service that delivers to a first user device of the plurality of user devices web page data that is used by the first user device to collect a first search term;

a second service that, based at least in part on the first search term, extracts a first selection from the second database, the second service at least assists in delivering to the first user device the first selection;

a third service that identifies a first data collection that represents a first advertisement from the plurality of data collections, the first data collection including a first description, a first limitation, and a web page link, the identification of the first data collection by the third service involving a consideration relating to both the first search term and the first limitation, the third search service at least assists in delivering to the first user device at least a portion of the first data collection;

a fourth service that manages financial accounting relating to the plurality of data collections, the management by the fourth service including consideration of advertising activity information relating to the first data collection;

a fifth service that offers a plurality of interfaces that attempt to securely and independently couple a plurality of advertiser systems with the first database, the plurality of interfaces including a web browser based interface and a software application interface;

the fifth service via at least one of the plurality of interfaces supports delivery of additional data collections for storage with the plurality of data collections in the first database;

the fifth service via at least one of the plurality of interfaces supports modification of at least a portion of the first data collection via a first of the plurality of advertiser systems; and

the fifth service via at least one of the plurality of interfaces supports a review relating to both the first data collection and the advertising activity information.

2. The network infrastructure of claim 1, wherein the first limitation comprises a dispensing limit.

3. The network infrastructure of claim 1, wherein the first limitation comprises a geographical limitation.

4. The network infrastructure of claim 1, wherein the first limitation comprises a time limitation.

5. The network infrastructure of claim 1, comprising a sixth service that delivers to the first user device of the plurality of user devices second web page data that is used by the first user device to collect user data.

6. The network infrastructure of claim 5, wherein the first limitation is related to at least a portion of the user data.

7. The network infrastructure of claim 1, comprising a sixth service that maintains history of interaction data of the first user device of the plurality of user devices.

8. The network infrastructure of claim 7, wherein the first limitation is related to at least a portion of the history of interaction data.

9. The network infrastructure of claim 1, wherein the software application interface comprises a link to integration software resident on an issuer'"'"'s system.

10. The network infrastructure of claim 1, wherein the software application interface comprises an issuer'"'"'s direct application interface.

11. The network infrastructure of claim 1, wherein the web page link comprises a link to an issuer'"'"'s server.

12. The network infrastructure of claim 1, wherein the web page link comprises a merchant link.

13. The network infrastructure of claim 1, wherein the web page link comprises a manufacturer link.

14. The network infrastructure of claim 1, wherein the web page link comprises a product information link.

15. The network infrastructure of claim 1, wherein the web page link comprises an image link.