Method for determining aesthetic preferences to define a style guide and transforming a presentation based thereon

• US 8,473,586 B2
• Filed: 02/12/2008
• Issued: 06/25/2013
• Est. Priority Date: 02/13/2007
• Status: Active Grant

• Current Assignee: Visual Targeting Corp.
• Original Assignee: Visual Targeting Corp.
• Inventors: Kronick, Steven
• Primary Examiner(s): Gillis, Brian J
• Application Number:
  US12/030,047
• Publication Number:
  US 20080222239A1
• Time in Patent Office: 1,960 Days
• Field of Search: 709/202, 709/220, 715/744, 715/765, 715/866
• US Class Current: 709/220
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A method for determining visual preferences and defining a design based on the ascertained visual preferences. The method includes administering a questionnaire over a computer network, collecting selections made in response to the network and processing the selections into a style-guide. The visual preferences encoded in the style guide can be used to define presentations, customize messages, or be matched to existing images, allowing effective and cost effective development of designs.

Claims

1. A method for presenting a message having one or more presentation parameters to a targeted demographic across a distributed computer network, comprising the steps of:

retrieving a stored passcode associated with the targeted demographic at a computer connected to the distributed computer network;

decoding the passcode, using a processor of the computer, so as to obtain a defined set of style parameters that define the passcode, the passcode being a symbolic representation of visual preferences that is determined based on any selections made in response to a questionnaire presented over the distributed computer network, wherein the passcode comprises an integration of said selections and is representative of visual preferences including at least a color, a shape, and and a contrast preference;

modifying the message by applying the obtained set of style parameters to the one or more presentation parameters included in the message prior to conveying the message across the distributed computer network to the targeted demographic, using the processor of the computer; and

conveying a customized message in which the one or more presentation parameters have been defined in the modified message using the applied and obtained set of style parameters to the targeted demographic across the distributed computer network, wherein the conveyed customized message is a transformation of the one or more presentation parameters of the message to reflect the preferences of the targeted demographic.

2. The method as in claim 1, wherein the presentation parameters comprise visual style parameters, audio parameters, or both.

3. A method in a programmed computer for presenting a message having one or more presentation parameters to a targeted demographic, comprising the steps of:

retrieving a stored style guide associated with the targeted demographic into a memory of the computer, the style guide including a preferred color palette, a contrasts-preference indicator, and a passcode, the passcode being a symbolic representation of visual preferences that is determined based on at least some selections made by the targeted demographic in response to a questionnaire presented on a terminal connected to a computer network, wherein the passcode comprises an integration of said selections and is representative of visual preferences including at least a color, a shape, and a contrast preference;

decoding the passcode, using a processor of the computer, so as to obtain a defined set of style parameters that define the passcode;

executing code that assigns values to the one or more presentation parameters according to the style guide and the decoded passcode associated with the targeted demographic in the computer memory;

modifying the message using a processor of the computer so as to define a customized message having the assigned values to the one or more presentation parameters that reflects preferences of the targeted demographic prior to conveying to the targeted demographic; and

conveying the customized message in which the one or more presentation parameters have been defined in the customized message to the targeted demographic in a presentation medium.

4. The method as in claim 3, further comprising the step of identifying one or more modifiable style parameters of the customizable message to be acted upon by the revising step.

5. The method as in claim 3, wherein the revising step is performed automatically by the computer.

6. The method as in claim 3, wherein the style guide comprises a passcode that encodes the modifiable style parameters, and wherein the revising step adjusts the modifiable style parameters of the message to visually revise the message to accommodate the modifiable style parameters encoded in the passcode.