Methods and apparatus to detect user attentiveness to handheld computing devices

• US 8,473,975 B1
• Filed: 04/16/2012
• Issued: 06/25/2013
• Est. Priority Date: 04/16/2012
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Besehanic, Jan
• Primary Examiner(s): Srivastava, Vivek
• Assistant Examiner(s): NGUYEN, TIEN M
• Application Number:
  US13/447,862
• Time in Patent Office: 435 Days
• Field of Search: 725 10- 12, 725 14- 16
• US Class Current: 725/10
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H04H 60/32 Arrangements for monitoring conditions of receiving stations, e.g. malfunction or breakdown of receiving stations
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82

Abstract

Methods and apparatus to detect user attentiveness to handheld computing devices are disclosed. An example method includes detecting a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition; and querying an index associating a plurality of spatial condition changes with respective likelihoods indicative of user attentiveness to determine if the index includes an entry having the first starting spatial condition and the first ending spatial condition of the detected change.

Claims

1. A method, comprising:

detecting a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition, wherein the first starting spatial condition and the first ending spatial condition are angular orientations of the handheld computing device relative to a reference; and

querying, via a logic circuit, an index associating a plurality of spatial condition changes with respective likelihoods indicative of user attentiveness to determine if the index includes an entry having the first starting spatial condition and the first ending spatial condition of the detected change, wherein a first plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to a user beginning to pay attention to a presentation on the handheld computing device.

2. A method as defined in claim 1, wherein a second plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the second plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

3. A method as defined in claim 2, wherein a third plurality of the spatial condition changes of the index are associated with respective engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes coinciding with a respective one of the second plurality of spatial condition changes corresponds to the user beginning to engage with the presentation on the handheld computing device.

4. A method as defined in claim 2, wherein a third plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes coinciding with a respective one of the second plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

5. A method as defined in claim 1, further comprising, when the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the detected change, selecting a likelihood associated with the first entry as a measure of user attentiveness to the handheld computing device.

6. A method as defined in claim 1, wherein the detected change includes the handheld computing device changing from a second starting spatial condition to a second ending spatial condition, and further comprising querying the index to determine if the index includes an entry having the second starting spatial condition and the second ending spatial condition of the detected change.

7. A method as defined in claim 6, further comprising, when the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the detected change and a second entry having the second starting spatial condition and the second ending spatial condition of the detected change, aggregating a first likelihood associated with the first entry with a second likelihood associated with the second entry to form a measure of user attentiveness to the handheld computing device.

8. A tangible machine readable storage medium comprising instructions stored thereon that, when executed, cause a machine to at least:

detect a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition, wherein the first starting spatial condition and the first ending spatial condition are angular orientations of the handheld computing device relative to a reference; and

query an index associating a plurality of spatial condition changes with respective likelihoods indicative of user attentiveness to determine if the index includes an entry having the first starting spatial condition and the first ending spatial condition of the detected change, wherein a first plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to a user beginning to pay attention to a presentation on the handheld computing device.

9. A machine readable storage medium method as defined in claim 8, wherein a second plurality of the spatial condition changes of the index are associated with corresponding disengagement likelihoods representing how likely a respective one of the second plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

10. A machine readable storage medium method as defined in claim 9, wherein a third plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes coinciding with a respective one of the second plurality of spatial condition changes corresponds to the user beginning to engage with the presentation on the handheld computing device.

11. A machine readable storage medium method as defined in claim 9, wherein a third plurality of the spatial condition changes of the index are associated with corresponding disengagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes coinciding with a respective one of the second plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

12. A machine readable storage medium method as defined in claim 8, wherein the instructions, when executed, cause the machine to, when the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the detected change, select a likelihood associated with the first entry as a measure of user attentiveness to the handheld computing device.

13. A machine readable storage medium method as defined in claim 8, wherein the detected change includes the handheld computing device changing from a second starting spatial condition to a second ending spatial condition, and wherein the instructions, when executed, cause the machine to query the index to determine if the index includes an entry having the second starting spatial condition and the second ending spatial condition of the detected change.

14. A machine readable storage medium method as defined in claim 13, wherein the instructions, when executed, cause the machine to, when the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the detected change and a second entry having the second starting spatial condition and the second ending spatial condition of the detected change, aggregate a first likelihood associated with the first entry with a second likelihood associated with the second entry to form a measure of user attentiveness to the handheld computing device.

15. An apparatus, comprising:

a detector to identify a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition based on a signal generated by a sensor of the handheld computing device, wherein the detector comprises a position detector to calculate a position of the handheld computing device relative to a user;

an index having a plurality of spatial condition changes associated with likelihoods indicative of user attentiveness, wherein a first plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to the user beginning to pay attention to a presentation on the handheld computing device; and

a comparator to determine whether the index includes an entry having the first starting spatial condition and the first ending spatial condition of the identified change.

16. An apparatus as defined in claim 15, wherein the detector comprises an orientation detector to calculate an angular position of the handheld computing device.

17. An apparatus as defined in claim 15, wherein a second plurality of the spatial condition changes of the index are associated with corresponding disengagement likelihoods representing how likely a respective one of the second plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

18. An apparatus as defined in claim 17, wherein a third plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes coinciding with a respective one of the second plurality of spatial condition changes corresponds to the user beginning to engage with the presentation on the handheld computing device.

19. An apparatus as defined in claim 17, wherein a third plurality of the spatial condition changes of the index are associated with corresponding disengagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes coinciding with a respective one of the second plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

20. An apparatus as defined in claim 15, wherein the comparator is to, when the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the detected change, select a likelihood associated with the first entry as a measure of user attentiveness to the handheld computing device.

21. An apparatus as defined in claim 15, further comprising an aggregator to, when the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the detected change and a second entry having a second detected starting spatial condition and a second detected ending spatial condition of a second identified change, combine a first likelihood associated with the first entry with a second likelihood associated with the second entry to form a measure of user attentiveness to the handheld computing device.

22. A method, comprising:

detecting a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition, wherein the first starting spatial condition and the first ending spatial condition are distances between the handheld computing device and a user of the handheld computing device; and

querying, via a logic circuit, an index associating a plurality of spatial condition changes with respective likelihoods indicative of user attentiveness to determine if the index includes an entry having the first starting spatial condition and the first ending spatial condition of the detected change, wherein a first plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to the user beginning to pay attention to a presentation on the handheld computing device.

23. A tangible machine readable storage medium comprising instructions stored thereon that, when executed, cause a machine to at least:

detect a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition, wherein the first starting spatial condition and the first ending spatial condition are distances between the handheld computing device and a user of the handheld computing device; and

query an index associating a plurality of spatial condition changes with respective likelihoods indicative of user attentiveness to determine if the index includes an entry having the first starting spatial condition and the first ending spatial condition of the detected change, wherein a first plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to a user beginning to pay attention to a presentation on the handheld computing device.

24. An apparatus, comprising:

a detector to identify a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition based on a signal generated by a sensor of the handheld computing device, wherein the detector comprises an orientation detector to calculate an angular position of the handheld computing device;

an index having a plurality of spatial condition changes associated with likelihoods indicative of user attentiveness, wherein a first plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to the user beginning to pay attention to a presentation on the handheld computing device; and

a comparator to determine whether the index includes an entry having the first starting spatial condition and the first ending spatial condition of the identified change.