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Fuel offering and purchase management system

  • US 8,478,684 B2
  • Filed: 12/28/2011
  • Issued: 07/02/2013
  • Est. Priority Date: 04/09/2007
  • Status: Active Grant
First Claim
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1. A computer processor-implemented method to generate fuel offerings for selection by customers, comprising:

  • setting a strike price for a fuel offering, wherein the strike price is arbitrarily set;

    determining, by a computer processor, a premium price associated with the strike price for the fuel offering based on the strike price and pricing input factors;

    monitoring, using the computer processor, customer purchases of the fuel offering that specify at least a quantity of fuel and a tenor;

    monitoring, using the computer processor, customer exercises of the purchases during the specified tenor;

    determining a service markup price associated with the premium price for the fuel offering;

    storing, using the computer processor, information regarding the monitored purchases, the monitored exercises, and locations of the monitored exercises;

    adjusting, by the computer processor, at least one of the strike price and the premium price based on the stored information and the determined service markup price; and

    providing the fuel offering at an offer price comprised of the adjusted at least one of the strike price and the premium price for selection by the customers.

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