Content management and delivery system
First Claim
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1. A method for linking secondary content to related primary content in a web-based system, comprising the steps of:
- constructing a taxonomy map for primary information content and secondary information content;
assigning at least one tag to each item of primary information content in accordance with the taxonomy map;
assigning at least one tag to each item of secondary information content in accordance with the taxonomy map;
performing a comparison of tags corresponding to a selected item of primary information content and tags corresponding to secondary information content;
evaluating the comparison against a predetermined threshold; and
providing a link to an item of secondary information content adjacent the selected item of primary information if the comparison meets or exceeds the predetermined threshold.
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Abstract
A content management and delivery system that works with a publisher website to deliver access to advertising content within Microsites relevant to content accessed by the user on the publisher website. The system includes a computer program product for determining relevance of the advertising content with regard to a selected item of editorial content, and for creating a link to the advertising content in accordance with the relevance thereof. The computer program product ensures that when a user navigates to the advertising content using the link, the user is not caused to exit from a publisher environment.
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Citations
18 Claims
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1. A method for linking secondary content to related primary content in a web-based system, comprising the steps of:
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constructing a taxonomy map for primary information content and secondary information content; assigning at least one tag to each item of primary information content in accordance with the taxonomy map; assigning at least one tag to each item of secondary information content in accordance with the taxonomy map; performing a comparison of tags corresponding to a selected item of primary information content and tags corresponding to secondary information content; evaluating the comparison against a predetermined threshold; and providing a link to an item of secondary information content adjacent the selected item of primary information if the comparison meets or exceeds the predetermined threshold. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification