System and method for using machine-readable indicia to provide additional information and offers to potential customers
First Claim
1. A system for using machine-readable indicia to provide additional information and offers to potential customers, the system comprising:
- an item containing machine-readable indicia and posted near a product for sale;
a network-connected server adapted to receive coded information from devices, the coded information obtained from the machine-readable indicia;
a database coupled to the server and containing data pertaining to products; and
a software application executing on the server for processing the coded information;
wherein, on receiving the coded information from a mobile device, the server provides the coded information to the software application, and the software application determines from the coded information a location from which the information was obtained and a product to which the coded information pertains; and
wherein, based at least in part on the location and product information obtained, the application obtains additional data from the database and sends it to the mobile device from which the coded information was received.
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Abstract
A system for using machine-readable indicia to provide additional information and offers to potential customers, the system comprising a network-connected server adapted to receive coded information from mobile devices, a database coupled to the server and containing data pertaining to products, a software application executing on the server for processing the coded information, and a plurality of labels containing machine-readable indicia and posted near products for sale, is disclosed. According to the invention, on receiving coded information from a mobile device, the server provides the data to the software application, and the software application determines from the coded information a location from which the information was obtained and a product to which the information pertains, and, based at least in part on the location and product information obtained, the application obtains additional data from the database and sends it to the mobile device from which the coded information was received.
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Citations
14 Claims
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1. A system for using machine-readable indicia to provide additional information and offers to potential customers, the system comprising:
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an item containing machine-readable indicia and posted near a product for sale; a network-connected server adapted to receive coded information from devices, the coded information obtained from the machine-readable indicia; a database coupled to the server and containing data pertaining to products; and a software application executing on the server for processing the coded information; wherein, on receiving the coded information from a mobile device, the server provides the coded information to the software application, and the software application determines from the coded information a location from which the information was obtained and a product to which the coded information pertains; and wherein, based at least in part on the location and product information obtained, the application obtains additional data from the database and sends it to the mobile device from which the coded information was received.
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2. A machine-readable code, on a storage medium, or downloadable over a network connection, to be installed on a mobile computing device, said device having a user display, a camera, non-volatile storage, location information and a network connection,
wherein, upon detecting a suitable machine readable indicia, the device calculates an indicator based on said indicia, the indicator comprising at least information about the location of the detected machine readable indicia, and the device uses said indicator to obtain data relevant to an object related to said machine-readable indicia, and then displays part or all of said data relevant to an object located near to said machine-readable indicia.
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9. A method for providing information to a user, the method comprising the steps of:
- taking a picture, with a mobile device having a display, a camera and a network interface, of a machine-readable indicia located near to a product for sale;
calculating from the machine-readable indicia an indicator, the indicator comprising at least information about the location of the detected machine readable indicia; and
using the indicator to retrieve relevant data and at least display part of that data to a user. - View Dependent Claims (10, 11, 12, 13, 14)
- taking a picture, with a mobile device having a display, a camera and a network interface, of a machine-readable indicia located near to a product for sale;
Specification