Content delivery system for mobile device

• US 8,483,668 B2
• Filed: 01/11/2007
• Issued: 07/09/2013
• Est. Priority Date: 01/11/2007
• Status: Active Grant

• Current Assignee: Hurowitz, David A., Welteroth, Gregory F.
• Original Assignee: Hurowitz, David A., Welteroth, Gregory F.
• Inventors: Hurowitz, David A., Welteroth, Gregory F.
• Primary Examiner(s): Siddiqui, Kashif
• Application Number:
  US11/622,093
• Publication Number:
  US 20080172291A1
• Time in Patent Office: 2,371 Days
• Field of Search: 455/411, 455/433, 4554351-4353, 4554561-4563
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A content delivery system for a mobile device includes sending a program rating message to a first registered customer to query whether the first registered customer desires to rate content. The system delivers a program share message to the first registered customer to query whether the first registered customer desires to share the content. The system provides a list of friends to the first registered customer, whereupon the first registered customer selects a second registered customer from the list. The system delivers content to the second registered customer, providing an incentive to the first registered customer.

Claims

1. A content delivery system using a mobile device comprising:

a user module configured to receive content-based incentives from a first user population including a first user, each content-based incentive including a scheduling parameter as to when the content-based incentive is to be delivered and a desired geographic location of target customers;

a database module configured to determine a first customer population including a plurality of customers based on customer attributes, wherein the attributes include a desired delivery schedule as to when the plurality of customers desires to receive content-based incentives and a geographic location of the plurality of customers;

a priority module configured to implement a content delivery schedule by matching the scheduling parameters and the desired geographic location of the content-based incentives to the attribute data of the first customer population; and

a streaming module configured to deliver a content notification to the first customer population via a mobile device that the content-based incentives are available based on the matching of the content-based incentives to the attribute data.

2. The content delivery system of claim 1, wherein the priority module is further configured to select content-based incentives that the first customer population has an enhanced propensity for accepting when compared to an overall population.

3. The content delivery system of claim 2, wherein the enhanced propensity is based on lack of acceptance of prior content-based incentives by the first customer population.

4. The content delivery system of claim 2, wherein the priority module is further configured to send matched content to the first customer population, wherein a redemption mechanism is embedded in the matched content to allow the first customer population to redeem the incentive using the mobile device.

5. The content delivery system of claim 4, wherein the redemption mechanism includes ticket information for display on the mobile device.

6. The content delivery system of claim 4, wherein the redemption mechanism includes coupon information for display on the mobile device.

7. The content delivery system of claim 4, wherein the redemption mechanism includes bar code information for display on the mobile device.

8. The content delivery system of claim 2, whereupon if a respective customer of the first customer population affirmatively responds to the content notification, the priority module causes the system to send a redemption mechanism to the respective customer, the redemption mechanism enabling the respective customer to engage in a redemption activity using a mobile device.

9. The content delivery system of claim 8, wherein the redemption mechanism includes ticket information for display on the mobile device.

10. The content delivery system of claim 8, wherein the redemption mechanism includes coupon information for display on the mobile device.

11. The content delivery system of claim 8, wherein the redemption mechanism includes bar code information for display on the mobile device.

12. The content delivery system of claim 4, wherein the mobile device further includes a laptop computer, personal desktop assistant (PDA) or cellular phone device.

13. The content delivery system of claim 4, further comprising a customer interface configured to register the first customer population to become authorized to receive the content notification.

14. The content delivery system of claim 4, wherein the geographic location of the plurality of customers is calculated based on global positioning system (GPS) data.

15. The content delivery system of claim 2, wherein the enhanced propensity is based on acceptance of prior content-based incentives by the first customer population.