×

System, process, and computer program product for evaluating leads

  • US 8,484,067 B2
  • Filed: 06/30/2009
  • Issued: 07/09/2013
  • Est. Priority Date: 06/30/2009
  • Status: Active Grant
First Claim
Patent Images

1. A process for evaluating motor vehicle leads for a motor vehicle dealer, the process comprising:

  • determining a score for each lead;

    determining a value for each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises at least one of closing rates and profitability data on lead closings for the motor vehicle dealership;

    determining at least sales capacity and lead need data of a motor vehicle dealer;

    using a computer processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon the at least sales capacity and lead need data of the motor vehicle dealer; and

    routing each lead based upon the satisfaction of the business rules.

View all claims
  • 6 Assignments
Timeline View
Assignment View
    ×
    ×