System, process, and computer program product for evaluating leads
First Claim
1. A process for evaluating motor vehicle leads for a motor vehicle dealer, the process comprising:
- determining a score for each lead;
determining a value for each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises at least one of closing rates and profitability data on lead closings for the motor vehicle dealership;
determining at least sales capacity and lead need data of a motor vehicle dealer;
using a computer processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon the at least sales capacity and lead need data of the motor vehicle dealer; and
routing each lead based upon the satisfaction of the business rules.
6 Assignments
0 Petitions
Accused Products
Abstract
System, process, and computer program product for evaluating a lead are provided. A process for evaluating a lead may include determining whether each incoming lead is duplicative, determining a score for each lead, valuing each lead based on the lead score and outcome data, and determining sales capacity and the motor vehicle dealer'"'"'s existing need for leads. The process may also include applying business rules to each lead using a processor, where the business rules may include the real-time optimization of sales capacity and lead need of a motor vehicle dealer. The process may further include routing each lead based upon the satisfaction of the business rules.
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Citations
21 Claims
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1. A process for evaluating motor vehicle leads for a motor vehicle dealer, the process comprising:
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determining a score for each lead; determining a value for each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises at least one of closing rates and profitability data on lead closings for the motor vehicle dealership; determining at least sales capacity and lead need data of a motor vehicle dealer; using a computer processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon the at least sales capacity and lead need data of the motor vehicle dealer; and routing each lead based upon the satisfaction of the business rules. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 21)
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10. A system for performing a process for evaluating motor vehicle leads for a motor vehicle dealer, the system comprises a processing element capable of at least one of performing and facilitating performance of the process, the process comprising:
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determining a score for each lead; determining a value for each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises at least one of closing rates and profitability data on lead closings for the motor vehicle dealership; determining at least sales capacity and lead need data of a motor vehicle dealer; using a computer processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon the at least sales capacity and lead need data of the motor vehicle dealer; and routing each lead based upon the satisfaction of the business rules, wherein determining the value for each lead includes determining the value for a lead based on at least one of closing rates and the profitability data of lead closings having at least one attribute in common with the lead, the at least one attribute including one or more of the score of the lead, a lead provider, a lead cost, and a type of vehicle requested. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A computer program product for performing a process of evaluating motor vehicle leads for a motor vehicle dealer, the computer program product comprises at least one non-transitory, computer-readable storage medium having computer-readable program code portions stored therein for at least one of performing and facilitating performance of the process, the process comprising:
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determining a score for each lead; determining a value for each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises at least one of closing rates and profitability data on lead closings for the motor vehicle dealership; determining at least sales capacity and lead need data of a motor vehicle dealer; using a computer processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon factors that affect the at least sales capacity and lead need data of the motor vehicle dealer; the factors comprise at least one of a particular sales person'"'"'s number of active leads, the sales person'"'"'s past success in closing sales, and number of active deals, by salesperson, in progress within the dealership, showroom traffic arriving at the dealership as a result of dealership advertising, and dealership vehicle inventory; and routing at least one of the leads to the sales person based upon application of the business rules. - View Dependent Claims (19, 20)
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Specification