Proximity-based method and system for generating customized incentives

• US 8,484,076 B2
• Filed: 09/10/2004
• Issued: 07/09/2013
• Est. Priority Date: 09/11/2003
• Status: Active Grant

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Roberts, Gregory B., Wills, Scott
• Primary Examiner(s): Lastra, Daniel
• Application Number:
  US10/937,355
• Publication Number:
  US 20050209921A1
• Time in Patent Office: 3,224 Days
• Field of Search: 705/14, 705/14.1
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method and system for generating customized incentives involving electronic distribution of coupons to remote personal computers based on proximity of the computer to a retail center are disclosed. A repository, such as an online service provider or a web site on the Internet, stores packages of incentive data for downloading automatically or on demand to a user'"'"'s computer. A plurality of data fields is used to associate a user'"'"'s location with a specific incentive.

Claims

1. A system for transmitting incentives to user computers, comprising:

a computer system comprising a computer processor and associated memory;

wherein said memory stores in association with one another;

a product identification;

a first retail center identification for a first retail center;

a first retail center location indicating location of said first retail center;

a first competitor parameter; and

a first distance;

wherein said first competitor parameter indicates a number or range of number of competitor retail centers within said first distance of said first retail center location;

wherein said memory stores first user computer location data corresponding to a first user computer location of a first user computer;

wherein said computer system is configured to use said first retail center location and said first user computer location to generate a first distance proximity determination, indicating whether said first user computer location is within said first distance from said first retail center; and

wherein said computer system is configured to use said first competitor parameter to generate a first distance plural competitor retail center determination, indicating whether there are plural competitor retail centers within said first distance of said first retail center;

wherein, said computer system is configured to transmit to an address associated with said first user computer a first incentive for purchase of said first product only if

(1) said first distance proximity determination indicates that said first user computer is located within said first distance of said first retail center and

(2) said first distance plural competitor retail center determination indicates that there are plural competitor retail centers within said first distance of said first retail center.

2. The system of claim 1 wherein said memory stores in association with one another:

said product identification;

said first retail center identification for said first retail center;

said first retail center location;

a second competitor parameter; and

a second distance;

wherein said second competitor parameter indicates the number of or range of numbers of competitor retail centers within said second distance of said first retail center location; and

wherein said computer system is configured to use said first retail center location and said first user computer location to generate a second distance proximity determination, indicating whether said first user computer location is within said second distance from said first retail center; and

wherein said computer system is configured to use said second competitor parameter to generate a second distance plural competitor retail center determination, indicating whether there are plural competitor retail centers within said second distance of said first retail center;

wherein, said computer system is configured to transmit to an address associated with said first user computer a second incentive for purchase of said first product only if

(1) said second distance proximity determination indicates that said first user computer is located within said first distance of said first retail center and

(2) said second distance plural competitor retail center determination indicates that there are plural competitor retail centers within said second distance of said first retail center.

3. The system of claim 1, wherein said first competitor parameter indicates a number or range of number of retail centers within said first distance of said first retail center location selling said first product.

4. The system of claim 1, wherein said computer system is further configured to:

receive redemption data from a retail center computer system associated with said first retail center.

5. The system of claim 1, wherein said first incentive further comprises data indicating said first distance.

6. A method for transmitting incentives to user computers, comprising:

storing in memory of a computer system comprising a computer processor and associated memory, in association with one another;

a product identification;

a first retail center identification for a first retail center;

a first retail center location indicating location of said first retail center;

a first competitor parameter; and

a first distance;

wherein said first competitor parameter indicates a number or range of number of competitor retail centers within said first distance of said first retail center location;

storing in said memory first user computer location data corresponding to a first user computer location of a first user computer;

said computer system using said first retail center location and said first user computer location to generate a first distance proximity determination, indicating whether said first user computer location is within said first distance from said first retail center; and

said computer system using said first competitor parameter to generate a first distance plural competitor retail center determination, indicating whether there are plural competitor retail centers within said first distance of said first retail center;

said computer system transmitting to an address associated with said first user computer a first incentive for purchase of said first product only if

(1) said first distance proximity determination indicates that said first user computer is located within said first distance of said first retail center and

(2) said first distance plural competitor retail center determination indicates that there are plural competitor retail centers within said first distance of said first retail center.

7. The method of claim 6 wherein said first competitor parameter indicates a number or range of number of retail centers within said first distance of said first retail center location selling said first product.

8. The method of claim 6, wherein said first incentive further comprises data indicating said first distance.