Computer program product and communication device for providing interactive television advertising
First Claim
Patent Images
1. A computer program product stored in a non-transitory tangible computer readable medium and executable by a computing device communicatively coupled to a television, comprising:
- a code segment executable to display one or more icons overlaying television programming on a display of the television and wherein the displayed one or more icons are not integrated with an electronic program guide;
a code segment executable to receive one or more advertisements;
a code segment executable to receive a user input indicating that a displayed icon has been selected;
a code segment executable to display one of the one or more advertisements on the display of the television in response to receiving the user input; and
a code segment executable to initiate a financial incentive to an account of the user for viewing an advertisement displayed in response to receipt of the user input.
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Accused Products
Abstract
A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.
36 Citations
31 Claims
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1. A computer program product stored in a non-transitory tangible computer readable medium and executable by a computing device communicatively coupled to a television, comprising:
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a code segment executable to display one or more icons overlaying television programming on a display of the television and wherein the displayed one or more icons are not integrated with an electronic program guide; a code segment executable to receive one or more advertisements; a code segment executable to receive a user input indicating that a displayed icon has been selected; a code segment executable to display one of the one or more advertisements on the display of the television in response to receiving the user input; and a code segment executable to initiate a financial incentive to an account of the user for viewing an advertisement displayed in response to receipt of the user input. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer program product stored in a non-transitory tangible computer readable medium and executable by a computing device to communicate with a plurality of communication devices disposed at a plurality of user locations and wherein the communication devices are each communicatively coupled to a television, comprising:
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a code segment executable to transmit one or more advertisements to each of the plurality of communication devices; wherein each of the plurality of communication devices is configured to receive a user input indicating that a displayed icon has been selected and, in response, to display one of the one or more advertisement on the display of the television; a code segment executable to receive a notification from a communication device that an advertisement has been displayed to a user in response to a receipt of a user input; and a code segment executable to initiate a financial incentive to an account of the user in response to receiving the notification. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A communication device configured to be communicatively coupled to a television, comprising:
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a user interface operable to receive a user input; a memory; a first port configured to communicate; a processor in communication with said memory and said first port and configured to receive communications from said user interface; and wherein said processor is configured to; retrieve one or more icons stored in said memory; receive one or more advertisements via said first port; display the one or more icons overlaying television programming on a display of the television and wherein the displayed icon is not integrated with an electronic program guide; receive via the user interface a user selection of a displayed icon, in response to receipt of the user selection, display one of the one or more advertisements; and initiate a financial incentive to an account of the user for display of the advertisement. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification