Methods and systems for endorsing local search results

• US 8,489,586 B2
• Filed: 10/26/2010
• Issued: 07/16/2013
• Est. Priority Date: 06/30/2004
• Status: Expired due to Fees

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Korte, Thomas Christopher, Agarwal, Sumit, Saino, Celia
• Primary Examiner(s): REYES, MARIELA D
• Application Number:
  US12/912,037
• Publication Number:
  US 20110040741A1
• Time in Patent Office: 994 Days
• Field of Search: 707/724, 707/727, 707/731
• US Class Current: 707/724
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Methods and systems for improving user search experience with a search engine by providing a way for associated users to create and share personalized lists of local search results and/or advertisements through endorsements of such local search results and/or ads. Local search endorsements can be used to personalize the search engine'"'"'s ranking of local search results by offering a way for users to re-rank the results for themselves and for those who trust them.

Claims

1. A system comprising:

a member network server implemented by one or more computer processors, the member network server comprising

a member network database stored in machine-readable memory, the member network database storing profiles that represent members in a member network, the profiles comprising endorsements of electronic documents including web pages, and

a member network engine programmed to allow users to interact with and participate in the member network, including by classifying particular electronic documents as user endorsed electronic documents by inputting a favorable rating on a control that is displayed simultaneously with a corresponding electronic document; and

a search engine server implemented by one or more computer processors, the search engine server comprising

an article index stored in machine-readable memory, the article index indexing electronic documents stored at other devices or systems and

a search engine programmed to respond to receipt of a query signal that embodies a local search query made by a query-submitting member of the member network by performing operations, the operations including;

performing a search of the article index, the search of the article index locating local information responsive to the local search query in the electronic documents indexed by the article index and returning identifiers of the electronic documents in a first local search result set,

performing a search of the member network database, the search of the member network database locating endorsements of electronic documents in the member profiles and returning the endorsements in a second local search result set, wherein performing the search of the member network database comprises the search engine communicating with the member network engine to identify selected members in the member network and accessing the member profiles of the selected members to identify the endorsements in the member profiles of the selected members,

merging the first local search result set and the second local search result set to form a final local search result set, wherein ranking of the electronic documents in the final local search result set differs from ranking of the electronic documents in the first local search result set and embodies the electronic document endorsements in the member profiles of the selected members, and

providing the final local search result set for presentation to the query-submitting member of the member network, wherein the presentation identifies, with particular ones of the final local search result set, the selected members in the member network identified as having provided endorsements for electronic documents that correspond to the particular ones of the final local search result set.

2. The system of claim 1, wherein the operations performed by the search engine further comprise:

noting navigation by the query-submitting member to a first web page; and

transmitting information to the member network server for storage in a profile of the query-submitting member in the member network database.

3. The system of claim 1, wherein communicating with the member network engine to identify the selected members in the member network comprises identifying members in the member network that are explicitly associated with the query-submitting member.

4. The system of claim 1, wherein communicating with the member network engine to identify the selected members in the member network comprises identifying members in the member network that are associated with the particular locality of the local search query submitted by the query-submitting member.

5. The system of claim 1, wherein communicating with the member network engine to identify the selected members in the member network comprises comparing a profile of the query-submitting member with profiles of other members of the member network.

6. The system of claim 1, wherein communicating with the member network engine to identify the selected members in the member network comprises comparing profiles of other members of the member network with the local search query submitted by the query-submitting member.

7. The system of claim 1, wherein the member network database further comprises:

a look-up table listing a category classifying local search queries; and

an identifier for an endorsed web page in the category.

8. The system of claim 6, wherein the member network database further comprises an endorsement associated with the identifier for the endorsed electronic documents.

9. The system of claim 6, wherein performing the search of the member network database comprises locating endorsements of web pages in a same category as a category of the local search query.

10. The system of claim 1, wherein the electronic document endorsements comprise endorsements of advertisements.

11. The system of claim 1, wherein the final local search result set comprises annotations indicative of the electronic document endorsements identified in the member profiles of the selected members.

12. The system of claim 1, wherein the profiles comprise endorsements of web pages that are independent of a search query.

13. A computer-implemented method, comprising:

receiving, from particular members of a network, endorsements of electronic articles that that are presented to members of the network, particular ones of the endorsements involving a member of the network affirmatively selecting an endorsement control that is displayed simultaneously with a corresponding electronic article being endorsed;

receiving a search query from a first member of the network;

searching one or more article indexes to identify a plurality of search results that are responsive to the received search query, the one or more indexes indexing the electronic articles that are presented to members of the network;

identifying, for particular ones of the search results, corresponding endorsements that particular members of the network have provided to electronic articles that correspond to the particular ones of the search results;

ranking the identified plurality of search results based at least in part on the endorsements; and

providing the ranked search results for presentation to the first member of the network, wherein the presentation identifies, with particular ones of the search results, particular ones of the members identified as having provided endorsements for the electronic articles that correspond to the particular ones of the search results.

14. The computer-implemented method of claim 13, further comprising providing the search results for display to the first member according to the ranking.

15. The computer-implemented method of claim 14, wherein each search result that corresponds to an electronic article for which an endorsement was identified is presented along with the identifier for the particular ones of the members identified as having providing endorsements for the electronic article.

16. The computer-implemented method of claim 13, wherein identifying particular ones of the endorsements comprises identifying one or more second members who have created a defined relationship with the first user, and ranking the identified plurality of search results based on endorsements by the one or more second users without regard to members who do not have a defined relationship with the first user.

17. The computer-implemented method of claim 13, wherein searching to identify a plurality of search results comprises identifying search results that correspond to a geographic area to which the received search query corresponds.

18. The computer-implemented method of claim 13, wherein identifying particular ones of the endorsements comprises comparing a profile of the first member with profiles of other members of the network who provided the endorsements.

19. The computer-implemented method of claim 13, wherein the endorsements comprise endorsements of advertisements.

20. A computer-implemented method, comprising:

receiving, from particular members of a network, endorsements of electronic articles that that are presented to members of the network, particular ones of the endorsements involving a member of the network affirmatively selecting an on-screen selection that does not cause a corresponding endorsed electronic document to be displayed;

receiving a search query from a first member of the network;

searching one or more article indexes to identify a plurality of search results that are responsive to the received search query, the one or more indexes indexing the electronic articles that are presented to members of the network;

identifying, for particular ones of the search results, corresponding endorsements that particular members of the network have provided to electronic articles determined to be matches for the search query;

ranking the identified plurality of search results based at least in part on the endorsements; and

providing the ranked search results for presentation to the first member of the network, wherein the presentation identifies, with particular ones of the search results, particular ones of the members identified as having provided endorsements for the electronic articles that correspond to the particular ones of the search results.

21. The computer-implemented method of claim 20, wherein each search result that corresponds to an electronic article for which an endorsement was identified, is presented along with the identifier for the particular ones of the members identified as having providing endorsements for the electronic article.