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Displaying advertising in an electronic program guide

  • US 8,490,134 B2
  • Filed: 10/15/2009
  • Issued: 07/16/2013
  • Est. Priority Date: 08/14/2000
  • Status: Active Grant
First Claim
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1. A method comprising:

  • moving, on a display device in an electronic device, a plurality of program cells of an electronic guide in a first direction in accordance with a first scrolling scheme;

    displaying, on the display device, at least a portion of the plurality of program cells;

    displaying, on the display device, an advertisement cell within the portion of the plurality of program cells;

    moving, on the display device, the advertisement cell based on the movement of the plurality of program cells during a first time portion;

    keeping the advertisement cell stationary during a second time portion in which the plurality of program cells scroll, the second time portion based upon a first number of the plurality of program cells which will move past the advertisement cell while the advertisement cell is kept stationary; and

    moving, on the display device, the advertisement cell in concurrence with the scrolling of the plurality of program cells upon expiration of the second time portion.

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