Service discovery via mobile imaging systems and methods
First Claim
Patent Images
1. A method of receiving content associated with media, comprising:
- using a camera of a mobile device to acquire an image from media by taking a picture of the image using the camera, wherein the image comprises a particular design from at least a portion of an advertisement, wherein the advertisement further includes identification information that identifies to the user that the purpose of the particular design is to permit the user to receive a discount for a subsequently ordered item associated with the advertisement;
transmitting the image to a remote computer;
receiving at the mobile device displayable content that was obtained using the image, anddisplaying at least a portion of the content on a display of the mobile device, wherein the portion of the displayed content comprises a form of discount that may be provided at a merchant location to receive the discount; and
transmitting from the mobile device to a point of sale device at the merchant location the discount to permit the discount to be redeemed when making the purchase;
wherein using the mobile device to process the image to thereby produce the content comprises;
using an application residing on the mobile device to produce a link to the content; and
using the link to direct a browser on the mobile device to a server having the content.
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Accused Products
Abstract
A method of receiving content associated with media includes using a mobile device to acquire an image from media. The image has corresponding content. The method also includes using the mobile device to process the image to thereby produce the content and displaying at least a portion of the content on a display of the mobile device.
22 Citations
15 Claims
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1. A method of receiving content associated with media, comprising:
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using a camera of a mobile device to acquire an image from media by taking a picture of the image using the camera, wherein the image comprises a particular design from at least a portion of an advertisement, wherein the advertisement further includes identification information that identifies to the user that the purpose of the particular design is to permit the user to receive a discount for a subsequently ordered item associated with the advertisement; transmitting the image to a remote computer; receiving at the mobile device displayable content that was obtained using the image, and displaying at least a portion of the content on a display of the mobile device, wherein the portion of the displayed content comprises a form of discount that may be provided at a merchant location to receive the discount; and transmitting from the mobile device to a point of sale device at the merchant location the discount to permit the discount to be redeemed when making the purchase; wherein using the mobile device to process the image to thereby produce the content comprises; using an application residing on the mobile device to produce a link to the content; and using the link to direct a browser on the mobile device to a server having the content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A non-transitory computer-readable medium having computer-executable instructions thereon configured to:
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configure a mobile device to capture an image˜
wherein the image comprises a particular design from an advertisement having identification information that identifies to the user that the purpose of the particular design is to permit the user to receive a discount for a subsequently ordered item associated with the advertisement;process the image to produce content, wherein the content includes the discount that may be redeemed at a point of sale device to obtain a discount on a purchased item; and display at least a portion of the content including the discount on the mobile device; and transmit the discount to the point of sale device to obtain the discount; wherein the computer-executable instructions are further configured to process the image to produce content by; producing a link to the content; and using the link to direct a browser on the mobile device to a server having the content. - View Dependent Claims (10)
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11. A method of receiving content associated with media, comprising:
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acquiring a software application programmed to configure a mobile device to acquire and process images˜
including an image of a particular design of an advertisement;enabling the mobile device to acquire the images; acquiring an image from media, wherein the image comprises the particular design from the advertisement˜
and wherein the advertisement includes identification information that identifies to the user that the purpose of the particular design is to permit the user to receive a discount for a subsequently ordered item associated with the advertisement;using the software application to process the image into content; displaying at least a portion of the content on a display associated with the mobile device, wherein the content comprises the discount on an item purchased from a merchant; and transmitting at least a portion of the content to a point-of-sale device to thereby receive a benefit from the discount; wherein using the mobile device to process the image to thereby produce the content comprises; using an application residing on the mobile device to produce a link to the content; and using the link to direct a browser on the mobile device to a server having the content. - View Dependent Claims (12, 13, 14, 15)
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Specification