Method and apparatus for matching buyers and sellers in an anonymous online marketplace
First Claim
1. A method for generating an activity-to-demographic mapping representative of network activity associated with particular demographics of a plurality of users of an enterprise network, the method comprising:
- collecting data relating to the plurality of users, where the plurality of users comprises employees of an enterprise associated with the enterprise network, and where the data comprises demographic information relating to the plurality of users and collected from a human resources system associated with the enterprise;
anonymizing the data to generate anonymized data; and
aggregating the anonymized data to generate the activity-to-demographic mapping,wherein at least one of the collecting, the anonymizing, or the aggregating is performed by a server.
0 Assignments
0 Petitions
Accused Products
Abstract
In one embodiment, the present invention is a method and apparatus for matching buyers and sellers in an anonymous online marketplace. One embodiment of a method for defining a community of network users includes collecting data relating to the network users, where the data is of at least one of the following types: demographic information relating to the network users, Internet Protocol address information relating to the network users, and Internet Protocol traffic information relating to the network users. The collected data is then anonymized, where the anonymizing is performed individually for each type of data. The anonymized data is aggregated to generate an activity-to-demographic mapping representative of network activity associated with particular demographics of the community of network users.
-
Citations
20 Claims
-
1. A method for generating an activity-to-demographic mapping representative of network activity associated with particular demographics of a plurality of users of an enterprise network, the method comprising:
-
collecting data relating to the plurality of users, where the plurality of users comprises employees of an enterprise associated with the enterprise network, and where the data comprises demographic information relating to the plurality of users and collected from a human resources system associated with the enterprise; anonymizing the data to generate anonymized data; and aggregating the anonymized data to generate the activity-to-demographic mapping, wherein at least one of the collecting, the anonymizing, or the aggregating is performed by a server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A non-transitory computer readable storage medium containing an executable program for generating an activity-to-demographic mapping representative of network activity associated with particular demographics of a plurality of users of an enterprise network, where the program performs steps of:
-
collecting data relating to the plurality of users, where the plurality of users comprises employees of an enterprise associated with the enterprise network, and where the data comprises demographic information relating to the plurality of users and collected from a human resources system associated with the enterprise; anonymizing the data to generate anonymized data; and aggregating the anonymized data to generate the activity-to-demographic mapping. - View Dependent Claims (15, 16, 17, 18, 19)
-
-
20. Apparatus for method for generating an activity-to-demographic mapping representative of network activity associated with particular demographics of a plurality of users of an enterprise network, the apparatus comprising:
-
means for collecting data relating to the plurality of users, where the plurality of users comprises employees of an enterprise associated with the enterprise network, and where the data comprises demographic information relating to the plurality of users and collected from a human resources system associated with the enterprise; means for anonymizing the data to generate anonymized data; and means for aggregating the anonymized data to generate the activity-to-demographic mapping.
-
Specification