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Method and apparatus for matching buyers and sellers in an anonymous online marketplace

  • US 8,494,867 B2
  • Filed: 12/14/2011
  • Issued: 07/23/2013
  • Est. Priority Date: 05/21/2007
  • Status: Active Grant
First Claim
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1. A method for generating an activity-to-demographic mapping representative of network activity associated with particular demographics of a plurality of users of an enterprise network, the method comprising:

  • collecting data relating to the plurality of users, where the plurality of users comprises employees of an enterprise associated with the enterprise network, and where the data comprises demographic information relating to the plurality of users and collected from a human resources system associated with the enterprise;

    anonymizing the data to generate anonymized data; and

    aggregating the anonymized data to generate the activity-to-demographic mapping,wherein at least one of the collecting, the anonymizing, or the aggregating is performed by a server.

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