Systems and methods for interaction prompt initiated video advertising

• US 8,494,907 B2
• Filed: 07/23/2007
• Issued: 07/23/2013
• Est. Priority Date: 07/21/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Say Media, Inc. (theMaven, Inc.)
• Inventors: Lerman, David Ross, Young, Troy, Sanchez, Matthew Allen
• Primary Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US11/781,830
• Publication Number:
  US 20080021775A1
• Time in Patent Office: 2,192 Days
• Field of Search: 725/18
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods for interaction prompt initiated video advertising are disclosed. According to one embodiment, a computer implemented method comprises storing digital advertising content, the digital content including digital video, and digital slideshows. An XML file is served from an ad server to a player embedded in a web site. One or more advertisements are dynamically generated from the XML file and the digital content. The one or more advertisements are displayed with video content requested through the web site.

Claims

1. A computer-implemented method, comprising the steps of:

storing digital advertising content on a server;

storing a set of instructions on a client computer in communication with the server and a web site, the instructions specifying one or more properties of an interactive advertising region to be displayed on the client computer when the client computer is in communication with the web site;

serving the digital advertising content from the server to the client computer for display on the client computer in response to a user of the client computer interacting with the interactive advertising region, the digital advertising content including at least an advertisement for display within a video player embedded in the web site, the video player including one or more video player control functions for controlling non-advertisement content played by the video player;

displaying an interaction prompt on the client computer in response to the user interacting with the interactive advertising region, the interaction prompt including one or more playback control functions for controlling playback of the digital advertising content; and

enabling the user to control playback of the digital advertising content with the one or more playback control functions provided by the interaction prompt.

2. The method of claim 1, wherein the web site includes a web site content that is displayed on the client computer, wherein the interactive advertising region overlays at least a portion of the web site content and invites the user to view the digital advertising content, and wherein interaction by the user with the interactive advertising region causes the digital advertising content to be displayed within the interactive advertising region.

3. The method of claim 2, wherein the web site content is inoperable while the digital advertising content is displayed.

4. The method of claim 1, wherein the interaction prompt includes a function for bookmarking the digital advertising content.

5. The method of claim 1, wherein the interaction prompt includes an email option that allows the digital advertising content to be emailed.

6. The method of claim 1, wherein the interaction prompt includes a feedback option that allows the user to provide feedback on the digital advertising content.

7. The method of claim 1, wherein the interaction prompt includes a save option that allows the user to save the digital advertising content.

8. The method of claim 1, wherein the interaction prompt includes a link to a URL for a web site of an advertiser associated with the digital advertising content.

9. The method of claim 1, wherein the interaction prompt includes concluding the digital advertising content and restarting the digital advertising content.

10. The method of claim 1, wherein the server includes an advertisement server and a content delivery network, further comprising the steps of:

collecting information about the user with the content delivery network;

serving the information about the user from the content delivery network to the advertisement server; and

matching one or more advertisements to the user based on the information about the user.

11. The method of claim 1, further comprising the step of dynamically sizing the interaction prompt when displayed on the client computer to fit at least a portion of the digital advertising content.

12. The method of claim 1, wherein the interaction prompt is dynamically displayed on the client computer.

13. The method of claim 1, wherein the server includes an advertisement server and a content delivery network, wherein the step of storing a set of instructions includes the step of loading the set of instructions to the client computer from the advertisement server, and wherein the step of serving the digital advertising content includes the step of loading the digital advertising content to the client computer from the content delivery network based on the set of instructions.