System and method for optimizing media play transactions
First Claim
Patent Images
1. A system for developing at least one media play in a broadcast medium broadcast to a plurality of receivers, comprising:
- a displayer that displays a plurality of templates that enable a user to select at least two desired criteria limiting circumstances for media play, said criteria evaluated based on feedback from a plurality of members of an audience regarding prior occurrences of the at least one media plays; and
an accessor that develops at least one media play by accessing a media play inventory and preempting certain of the media play inventory with an insertion of the at least one media play according to said at least two desired criteria, the insertion of the at least one media play being broadcast to the plurality of receivers in a real time broadcast, wherein the preempting comprises evaluating said at least two desired criteria using information determined by monitoring the real time broadcast, and wherein one of the at least two desired criteria limiting circumstances is a number representative of the real time broadcast'"'"'s current audience size.
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Abstract
A database interface for developing at least one media play is disclosed. The database interface for developing at least one media play includes a plurality of templates, generated in accordance with feedback prior ones of the at least one media plays, at least two desired criteria limiting circumstances for play of the media play received at one of said templates, and an accessor that accesses media play inventory and preempts certain of the media play inventory with an insertion of the media play according to said at least two desired criteria.
39 Citations
14 Claims
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1. A system for developing at least one media play in a broadcast medium broadcast to a plurality of receivers, comprising:
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a displayer that displays a plurality of templates that enable a user to select at least two desired criteria limiting circumstances for media play, said criteria evaluated based on feedback from a plurality of members of an audience regarding prior occurrences of the at least one media plays; and an accessor that develops at least one media play by accessing a media play inventory and preempting certain of the media play inventory with an insertion of the at least one media play according to said at least two desired criteria, the insertion of the at least one media play being broadcast to the plurality of receivers in a real time broadcast, wherein the preempting comprises evaluating said at least two desired criteria using information determined by monitoring the real time broadcast, and wherein one of the at least two desired criteria limiting circumstances is a number representative of the real time broadcast'"'"'s current audience size. - View Dependent Claims (2, 3, 4, 5)
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6. A computer-implemented method for developing at least one media play in a broadcast medium broadcast to a plurality of receivers, the method comprising:
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providing a plurality of templates enabling a user to select at least two desired criteria limiting circumstances for media play, said criteria evaluated based on feedback from a plurality of members of an audience regarding prior occurrences of the at least one media play; developing at least one media play by accessing a media play inventory for preempting certain of the media play inventory with an insertion of the media play according to said at least two desired criteria, the insertion of the at least one media play being broadcast to the plurality of receivers in a real time broadcast, wherein the preempting comprises evaluating said at least two desired criteria using information determined by monitoring the real time broadcast, and wherein one of the at least two desired criteria limiting circumstances is a number representative of the real time broadcast'"'"'s current audience size. - View Dependent Claims (7, 8, 9, 10)
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11. A computer-implemented method comprising:
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receiving a plurality of criteria associated with a media play; monitoring a real time broadcast; evaluating one or more of the criteria against a result of the monitoring, wherein at least one of the criteria is a number representative of the real time broadcast'"'"'s current audience size; and selectively generating information based on a result of the evaluating to cause a preemption of the real time broadcast with the media play. - View Dependent Claims (12, 13, 14)
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Specification