System and method for creating and displaying image annotations

• US 8,495,489 B1
• Filed: 05/16/2012
• Issued: 07/23/2013
• Est. Priority Date: 05/16/2012
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Luminate, Inc. (Apollo Global Management, Inc.)
• Inventors: Everingham, James R.
• Primary Examiner(s): Nguyen, Maikhanh
• Application Number:
  US13/473,027
• Time in Patent Office: 433 Days
• Field of Search: 715/200, 715/201, 715/202, 715/203, 715/204, 715/205, 715/210, 715/226, 715/234, 715/255, 715/256, 715/273, 715/760, 715/230, 715/231, 715/232, 715/233, 715/700, 715/710, 715/731, 715/733, 715/737, 715/738, 715/740, 715/741, 715/742, 715/743, 715/751, 715/762, 715/862, 707/621, 707/709, 707/783, 707/912, 707/913, 707/914, 707/915, 707/917, 707/999.009, 707/999.01
• US Class Current: 715/230
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Disclosed herein are computer-implemented systems and methods for allowing an end-user to create and share annotated comments, modify published images, and/or otherwise interact with images published on digital content platforms (e.g., images published on a webpage, mobile application, etc.). The systems and methods may include: (1) providing an annotation interface to allow a first end-user to create an annotation on a published image; (2) providing a comment entry interface to receive a comment from the first end-user; (3) linking the annotation and the comment; (4) identifying when a second end-user accesses the image or comment on the digital content platform; and (5) displaying the comment and/or annotation to the second end-user.

Claims

1. A non-transitory computer-readable storage medium, for allowing an end-user to create and share annotated comments on an image published on a digital content platform, comprising:

instruction, executable by at least one processing device, that when executed cause the processing device to

(1) provide an annotation interface to allow a first end-user to create an annotation on an image published on a digital content platform,

(2) provide a comment entry interface to receive a comment from the first end-user,

(3) receive, link, and store the annotation and the comment in a database,

(4) identify when a second end-user accesses the comment on the digital content platform,

(5) display the annotation to the second end-user, wherein the display of the annotation to the second end-user is triggered when the second end-user accesses the comment,

(6) match the image, annotation, or comment to an advertisement, and

(7) display the advertisement to the second end-user proximate to the annotation, wherein the advertisement is contextually relevant to the image, annotation, or comment.

2. The non-transitory computer-readable storage medium of claim 1, wherein the comment is in the form of a character string.

3. The non-transitory computer-readable storage medium of claim 1, wherein the digital content platform is a webpage.

4. The non-transitory computer-readable storage medium of claim 1, wherein the digital content platform is a mobile application.

5. The non-transitory computer-readable storage medium of claim 1, further comprising:

instruction, executable by at least one processing device, that when executed cause the processing device to

(8) submit the image, annotation, or comment to an image analysis engine to match the image, annotation, or comment to the advertisement.

6. The non-transitory computer-readable storage medium of claim 5, wherein the image analysis engine includes an image recognition engine, a crowdsource network, or a proximate text recognition engine.

7. The non-transitory computer-readable storage medium of claim 1, wherein the annotation interface is a third-party in-image application.

8. The non-transitory computer-readable storage medium of claim 1, wherein the annotation includes a modification or addition to the image.

9. The non-transitory computer-readable storage medium of claim 1, wherein the annotation includes a link to a third-party website.

10. The non-transitory computer-readable storage medium of claim 1, wherein the annotation includes a link to a second digital content platform.

11. A computer-implemented method for allowing an end-user to create and share annotated comments on an image published on a digital content platform, wherein the method is performed by a computer processor, the method comprising:

(1) providing an annotation interface to allow a first end-user to create an annotation on an image published on a digital content platform;

(2) providing a comment entry interface to receive a comment from the first end-user;

(3) receiving and linking the annotation and the comment;

(4) identifying when a second end-user accesses the comment on the digital content platform;

(5) displaying the annotation to the second end-user, wherein the displaying of the annotation to the second end-user is triggered when the second end-user accesses the comment,

(6) matching the image, annotation, or comment to an advertisement, and

(7) displaying the advertisement to the second end-user proximate to the annotation, wherein the advertisement is contextually relevant to the image, annotation, or comment.

12. The computer-implemented method of claim 11, wherein the comment is in the form of a character string.

13. The computer-implemented method of claim 11, wherein the digital content platform is a webpage.

14. The computer-implemented method of claim 11, wherein the digital content platform is a mobile application.

15. The computer-implemented method of claim 11, further comprising:

(8) submitting the image, annotation, or comment to an image analysis engine to match the image, annotation, or comment to the advertisement.

16. The computer-implemented method of claim 15, wherein the image analysis engine includes an image recognition engine, a crowdsource network, or proximate text recognition engine.

17. The computer-implemented method of claim 11, wherein the annotation interface is a third-party in-image application.

18. The computer-implemented method of claim 11, wherein the annotation includes a modification or addition to the image.

19. The computer-implemented method of claim 11, wherein the annotation includes a link to a third-party website.

20. The computer-implemented method of claim 11, wherein the annotation includes a link to a second digital content platform.

21. A computer-implemented method for allowing an end-user to create and share annotated comments on an image published on a digital content platform, wherein the method is performed by a computer processor, the method comprising:

(1) providing an annotation interface to allow a first end-user to create an annotation on an image published on a digital content platform;

(2) providing a comment entry interface to receive a comment from the first end-user;

(3) receiving and linking the annotation and the comment;

(4) identifying when a second end-user accesses the image on the digital content platform;

(5) displaying the annotation and comment to the second end-user, wherein the displaying of the annotation to the second end-user is triggered when the second end-user accesses the image,

(6) matching the image, annotation, or comment to an advertisement, and

(7) displaying the advertisement to the second end-user proximate to the annotation, wherein the advertisement is contextually relevant to the image, annotation, or comment.