Method and apparatus for delivery of television programs and targeted de-coupled advertising
First Claim
Patent Images
1. A method for displaying a TV program to a viewer, comprising:
- receiving a plurality of TV programs, wherein at least some of the received TV programs compete with at least some others of the received TV programs for viewership;
allowing the viewer to select one of the plurality of received TV programs for viewing;
storing data indicative of the viewer selected TV program and data indicative of at least some others of the TV programs competing with the viewer selected TV program that were not selected;
determining viewing preferences using the stored data indicative of the user selected TV program and data indicative of at least some others of the TV programs competing with the viewer selected TV program that were not selected as well as one or more known program traits and one or more associated program traits, the associated program traits being combined with other known program traits so as to generate new program traits representative of said viewer'"'"'s degree of preference of a program according to a regression analysis of the viewing habits of the particular viewer over time; and
controlling the programming displayed to the viewer in accordance with the viewer selection and the determined viewing preferences.
2 Assignments
0 Petitions
Accused Products
Abstract
A method for displaying a TV program to a viewer, comprising receiving a plurality of TV programs, allowing the viewer to select one of the plurality of received TV programs for viewing, and responding to the viewer selection by controlling the programming displayed to the viewer in accordance with the viewer selection and with previously determined viewing preferences of the viewer. Controlling the programming displayed to the viewer may include displaying the viewer selected program and additional programs selected in accordance with the previously determined viewing preferences of the viewer. The additional programs may include advertisements.
61 Citations
26 Claims
-
1. A method for displaying a TV program to a viewer, comprising:
-
receiving a plurality of TV programs, wherein at least some of the received TV programs compete with at least some others of the received TV programs for viewership; allowing the viewer to select one of the plurality of received TV programs for viewing; storing data indicative of the viewer selected TV program and data indicative of at least some others of the TV programs competing with the viewer selected TV program that were not selected; determining viewing preferences using the stored data indicative of the user selected TV program and data indicative of at least some others of the TV programs competing with the viewer selected TV program that were not selected as well as one or more known program traits and one or more associated program traits, the associated program traits being combined with other known program traits so as to generate new program traits representative of said viewer'"'"'s degree of preference of a program according to a regression analysis of the viewing habits of the particular viewer over time; and controlling the programming displayed to the viewer in accordance with the viewer selection and the determined viewing preferences. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A method for displaying a TV program to a viewer, comprising:
-
transmitting a plurality of TV programs for selection therebetween by the viewer, wherein at least some of the TV programs compete with at least some others of the TV programs for viewership; transmitting a plurality of additional programs; storing data indicative of viewer selected ones of the TV programs and at least some others of the TV programs competing with the viewer selected TV programs that were not selected; determining viewing preferences using the stored data indicative of the user selected TV program and stored data indicative of at least some others of the TV programs competing with the viewer selected TV programs that were not selected as well as one or more known program traits and one or more associated program traits;
the associated program traits being combined with other known program traits so as to generate new program traits representative of said viewer'"'"'s degree of preference of a program according to a regression analysis of the viewing habits of the particular viewer over time;selecting ones of the additional programs in accordance with the determined viewing preferences for display to the viewer with the selected TV programs. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24)
-
-
25. A method for displaying a TV program to a plurality of viewers, comprising:
-
receiving a plurality of TV programs, wherein at least some of the received TV programs compete with at least some others of the received TV programs for viewership; allowing a viewer to select one of the plurality of received TV programs for viewing; identifying whether a viewer profile has been created for said viewer; creating said viewer profile if said viewer profile has not been created for said viewer; storing in said viewer profile data indicative of said viewer selected TV program and data indicative of at least some others of the TV programs competing with the viewer selected TV program that were not selected; determining viewing preferences from said viewer profile using the stored data indicative of said viewer selected TV program and data indicative of at least some others of the TV programs competing with the first viewer selected TV program that were not selected as well as one or more known program traits and one or more associated program traits;
the associated program traits being combined with other known program traits so as to generate new program traits representative of said viewer'"'"'s degree of preference of a program according to a regression analysis of the viewing habits of the particular viewer over time;controlling the programming displayed to said viewer in accordance with the viewer selection and the determined viewing preferences. - View Dependent Claims (26)
-
Specification