Establishing a multimodal advertising personality for a sponsor of multimodal application

• US 8,498,873 B2
• Filed: 06/28/2012
• Issued: 07/30/2013
• Est. Priority Date: 09/12/2006
• Status: Expired due to Fees

• Current Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Original Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Inventors: Cross, Charles W. Jr., Pike, Hilary A.
• Primary Examiner(s): YEN, ERIC L
• Application Number:
  US13/535,588
• Publication Number:
  US 20120271642A1
• Time in Patent Office: 397 Days
• Field of Search: 704/270, 704/270.1, 704/275
• US Class Current: 704/275
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G10L 21/00 Speech or voice signal processing techniques to produce another audible or non-audible signal, e.g. visual or tactile, in order to modify its quality or its intelligibility G10L19/00 takes precedence

Abstract

Establishing a multimodal advertising personality for a sponsor of a multimodal application, including associating one or more vocal demeanors with a sponsor of a multimodal application and presenting a speech portion of the multimodal application for the sponsor using at least one of the vocal demeanors associated with the sponsor.

Claims

1. A method of operating a multimodal application, the method comprising:

selecting, using a processor, a demeanor for presentation of content of a content provider via the multimodal application, wherein selecting the demeanor comprises considering, by the processor, at least one characteristic of a user of the multimodal application to whom the content is to be provided, the user differing from the content provider, wherein the at least one characteristic of the user comprises whether the user is a repeat user of the multimodal application; and

presenting the content to the user using the demeanor;

wherein selecting the demeanor comprises selecting a visual demeanor and/or selecting a vocal demeanor;

wherein selecting the visual demeanor comprises selecting from the group consisting of background colors, text colors, text fonts, and selection and placement of graphic elements; and

wherein selecting the vocal demeanor comprises selecting from the group consisting of speech rate, voice family, pitch, pith range, stress and richness.

2. The method of claim 1, wherein the at least one characteristic of the user comprises gender.

3. The method of claim 1, wherein the at least one characteristic of the user comprises location of the user.

4. The method of claim 1, wherein selecting the demeanor comprises selecting the vocal demeanor.

5. The method of claim 1, wherein selecting the demeanor comprises selecting the visual demeanor.

6. The method of claim 1, further comprising directly determining the user characteristic.

7. A system, comprising:

a processor; and

a computer recordable medium operatively coupled to the processor, the computer recordable medium storing computer program instructions which, when executed by the processor, cause the processor to perform a method comprising;

selecting, using a processor, a demeanor for presentation of content of a content provider via the multimodal application, wherein selecting the demeanor comprises considering, by the processor, at least one characteristic of a user of the multimodal application to whom the content is to be provided, the user differing from the content provider, wherein the at least one characteristic of the user comprises whether the user is a repeat user of the multimodal application; and

presenting the content to the user using the demeanor;

wherein selecting the demeanor comprises selecting a visual demeanor and/or selecting a vocal demeanor;

wherein selecting the visual demeanor comprises selecting from the group consisting of background colors, text colors, text fonts, and selection and placement of graphic elements; and

wherein selecting the vocal demeanor comprises selecting from the group consisting of speech rate, voice family, pitch, pith range, stress and richness.

8. The system of claim 7, wherein the at least one characteristic of the user comprises gender.

9. The system of claim 7, wherein the at least one characteristic of the user comprises location of the user.

10. The system of claim 7, wherein selecting the demeanor comprises selecting the vocal demeanor.

11. The system of claim 7, wherein selecting the demeanor comprises selecting the visual demeanor.

12. The system of claim 7, wherein the method further comprises directly determining the user characteristic.

13. A non-transitory computer recordable medium comprising computer program instructions which, when executed, cause performance of a method comprising:

selecting, using a processor, a demeanor for presentation of content of a content provider via the multimodal application, wherein selecting the demeanor comprises considering, by the processor, at least one characteristic of a user of the multimodal application to whom the content is to be provided, the user differing from the content provide, wherein the at least one characteristic of the user comprises whether the user is a repeat user of the multimodal application; and

presenting the content to the user using the demeanor;

wherein selecting the demeanor comprises selecting a visual demeanor and/or selecting a vocal demeanor;

wherein selecting the visual demeanor comprises selecting from the group consisting of background colors, text colors, text fonts, and selection and placement of graphic elements; and

wherein selecting the vocal demeanor comprises selecting from the group consisting of speech rate, voice family, pitch, pith range, stress and richness.

14. The non-transitory computer recordable medium of claim 13, wherein the at least one characteristic of the user comprises gender.

15. The non-transitory computer recordable medium of claim 13, wherein the at least one characteristic of the user comprises location of the user.

16. The non-transitory computer recordable medium of claim 13, wherein selecting the demeanor comprises selecting the vocal demeanor.

17. The non-transitory computer recordable medium of claim 13, wherein selecting the demeanor comprises selecting the visual demeanor.