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System and method for analyzing, generating suggestions for, and improving websites

  • US 8,498,990 B2
  • Filed: 04/14/2006
  • Issued: 07/30/2013
  • Est. Priority Date: 04/14/2005
  • Status: Active Grant
First Claim
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1. A computer implemented content and data analysis method for evaluating a website'"'"'s overall quality, measuring the website'"'"'s ability to generate revenue by ranking objective criteria comprising potential traffic and new client acquisition, home page branding, products and merchandise based on product information clarity and quality of product merchandising, navigation and customer experience based on internal search capabilities and navigational ease through website, entertainment value, call to action, relationship building and customer retention, and customer care and trust, and improving a website comprising:

  • accessing the website to be analyzed;

    analyzing the content and data associated with the website based on revenue generating factors quantifying the site'"'"'s revenue-generating capacity by ranking objective criteria comprising;

    potential traffic and new client acquisition, home page branding, products and merchandise based on product information clarity and quality of product merchandising, navigation and customer experience based on internal search capabilities and navigational ease through website, entertainment value, call to action, relationship building and customer retention, and customer care and trust;

    scoring the website based on the ranked objective criteria by combining the generated scores to create a composite score for the website;

    generating suggestions for improving the website based upon the scoring by comparing the scores of the website with predetermined scores of other websites, and identifying weaknesses and deficiencies present in the website; and

    automatically generating the appropriate HTML or webpage coding from a dynamic webpage generation program based upon the suggestion generated.

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