Sponsored-stories-unit creation from organic activity stream
First Claim
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1. A method comprising, by one or more computing systems:
- receiving sponsor specifications designating story characteristics, wherein the story characteristics comprises an entity identifier (ID);
monitoring an organic activity stream for entries matching the story characteristics;
identifying an entry as matching the story characteristics at least in part because the entry is associated with a user of a social-networking system interacting through the social-networking system with an entity corresponding to the entity ID;
calculating a score for each of one or more viewing users of the social-networking system, the score representing the viewing user'"'"'s affinity for the entity based at least in part on the viewing user'"'"'s profile on the social-networking system;
in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page, the entry provided for display to one or more of the viewing users selected at least in part based on the calculated scores.
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Abstract
In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page.
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Citations
26 Claims
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1. A method comprising, by one or more computing systems:
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receiving sponsor specifications designating story characteristics, wherein the story characteristics comprises an entity identifier (ID); monitoring an organic activity stream for entries matching the story characteristics; identifying an entry as matching the story characteristics at least in part because the entry is associated with a user of a social-networking system interacting through the social-networking system with an entity corresponding to the entity ID; calculating a score for each of one or more viewing users of the social-networking system, the score representing the viewing user'"'"'s affinity for the entity based at least in part on the viewing user'"'"'s profile on the social-networking system; in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page, the entry provided for display to one or more of the viewing users selected at least in part based on the calculated scores. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. One or more computer-readable non-transitory storage media embodying software that is operable when executed by one or more computing devices to:
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receive sponsor specifications designating story characteristics, wherein the story characteristics comprises an entity identifier (ID); monitor an organic activity stream for entries matching the story characteristics; identify an entry as matching the story characteristics at least in part because the entry is associated with a user of a social-networking system interacting through the social-networking system with an entity corresponding to the entity ID; calculate a score for each of one or more viewing users of the social-networking system, the score representing the viewing user'"'"'s affinity for the entity based at least in part on the viewing user'"'"'s profile on the social-networking system; in response to identifying an entry as matching the story characteristics, provide for display the entry in a predetermined area of a web page, the entry provided for display to one or more of the viewing users selected at least in part based on the calculated scores. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification