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Method, apparatus and system for optimizing image rendering on an electronic device

  • US 8,499,118 B2
  • Filed: 02/26/2009
  • Issued: 07/30/2013
  • Est. Priority Date: 02/26/2009
  • Status: Active Grant
First Claim
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1. A method in an intermediation server for optimizing image rendering on a portable electronic device having a display, said method comprising:

  • receiving a request for content from said portable electronic device;

    accessing said content, said content containing images and associated unmodified image tags each specifying a location and dimensions for a respective one of said images;

    analyzing said unmodified image tags associated with said images to determine whether a size of said display can accommodate said images;

    generating modified image tags associated with said images, based on display characteristics of said display, said display characteristics including at least said size of said display, said modified image tags specifying modified locations and dimensions for respective images; and

    ,sending said modified image tags and said content, excluding said images, to said portable electronic device;

    said modified image tags for generating image place holders having said modified locations and dimensions on said display.

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