Methods and apparatus to monitor mobile devices
First Claim
1. A method to monitor media delivered over wireless communication networks, comprising:
- emulating first and second wireless devices being at least one of from different manufacturers or of different models, the first emulated wireless device to decode a first media encoding format associated with at least one of a first manufacturer or a first model of the first emulated wireless device, and the second emulated wireless device to decode a second media encoding format different from the first media encoding format and associated with at least one of a second manufacturer or a second model of the second emulated wireless device;
receiving first media via the first emulated wireless device and second media via the second emulated wireless device, the first media encoded using the first media encoding format, the second media encoded using the second media encoding format, and the first and second media corresponding to the same media content;
storing a first reference exact signature of a portion of the first media received at the first emulated wireless device and a first reference similarity signature of the same portion of the first media to monitor exposure to the media content via a third wireless device being at least one of from the same first manufacturer or of the same first model as the first emulated wireless device, the first reference exact signature to confirm exposure to the media content via the third wireless device when a panel metering signature from the third wireless device matches the first reference exact signature within a threshold, and the first reference similarity signature to confirm exposure to the media content via the third wireless device when the panel metering signature is relatively more similar to the first reference similarity signature than to another reference similarity signature unrelated to the first media; and
storing a second reference exact signature and a second reference similarity signature of a portion of the second media received at the second emulated wireless device to monitor exposure to the media content via a fourth wireless device being at least one of from the same second manufacturer or of the same second model as the second emulated wireless device.
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Abstract
Methods and apparatus to monitor mobile devices are disclosed. A disclosed example method involves operating first and second wireless telephone device terminals. In the example method, the first wireless telephone device terminal includes a first media decoder configured to decode a first media encoding format and the second wireless telephone device terminal includes a second media decoder configured to decode a second media encoding format. The example method also involves receiving a first media presentation via the first wireless telephone device terminal and a second media presentation via the second wireless telephone device terminal. The first media presentation is encoded using the first media encoding format and the second media presentation is encoded using the second media encoding format. The first and second media presentations include substantially similar media content. The example method also involves generating a first reference signature of the first media presentation and a second reference signature of the second media presentation. The first reference signature is stored in association with first device identifier information indicative of the first wireless telephone device terminal. The second reference signature is stored in association with second device identifier information indicative of the second wireless telephone device terminal.
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Citations
20 Claims
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1. A method to monitor media delivered over wireless communication networks, comprising:
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emulating first and second wireless devices being at least one of from different manufacturers or of different models, the first emulated wireless device to decode a first media encoding format associated with at least one of a first manufacturer or a first model of the first emulated wireless device, and the second emulated wireless device to decode a second media encoding format different from the first media encoding format and associated with at least one of a second manufacturer or a second model of the second emulated wireless device; receiving first media via the first emulated wireless device and second media via the second emulated wireless device, the first media encoded using the first media encoding format, the second media encoded using the second media encoding format, and the first and second media corresponding to the same media content; storing a first reference exact signature of a portion of the first media received at the first emulated wireless device and a first reference similarity signature of the same portion of the first media to monitor exposure to the media content via a third wireless device being at least one of from the same first manufacturer or of the same first model as the first emulated wireless device, the first reference exact signature to confirm exposure to the media content via the third wireless device when a panel metering signature from the third wireless device matches the first reference exact signature within a threshold, and the first reference similarity signature to confirm exposure to the media content via the third wireless device when the panel metering signature is relatively more similar to the first reference similarity signature than to another reference similarity signature unrelated to the first media; and storing a second reference exact signature and a second reference similarity signature of a portion of the second media received at the second emulated wireless device to monitor exposure to the media content via a fourth wireless device being at least one of from the same second manufacturer or of the same second model as the second emulated wireless device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system to monitor media delivered over wireless communication networks, comprising:
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a first emulated wireless device to decode a first media encoding format associated with at least one of a first manufacturer or a first model of the first emulated wireless device, the first emulated wireless device to receive first media encoded using the first media encoding format and to generate a first reference exact signature of a portion of the first media and a first reference similarity signature of the same portion of the first media; a second emulated wireless device to decode a second media encoding format different from the first media encoding format and associated with at least one of a second manufacturer or a second model of the second emulated wireless device, the second emulated wireless device to receive second media encoded using the second media encoding format and to generate a second reference exact signature of a portion of the second media and a second reference similarity signature of the same portion of the second media, the first and second media corresponding to the same media content; and a database to store the first reference exact signature and the first reference similarity signature from the first emulated wireless device to monitor exposure to the media content via a third wireless device being at least one of from the same first manufacturer or of the same first model as the first emulated wireless device, and to store the second reference exact signature and the second reference similarity signature from the second emulated wireless device to monitor exposure to the media content via a fourth wireless device being at least one of from the same second manufacturer or of the same second model as the second emulated wireless device, the first reference exact signature to confirm exposure to the media content via the third wireless device when a panel metering signature from the third wireless device matches the first reference exact signature within a threshold, and the first reference similarity signature to confirm exposure to the media content via the third wireless device when the panel metering signature is relatively more similar to the first reference similarity signature than to another reference similarity signature unrelated to the first media. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer readable storage device or storage disk having instructions stored thereon that, when executed, cause a machine to at least:
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emulate first and second wireless devices being at least one of from different manufacturers or of different models, the first emulated wireless device to decode a first media encoding format associated with at least one of a first manufacturer or a first model of the first emulated wireless device, and the second emulated wireless device to decode a second media encoding format different from the first media encoding format and associated with at least one of a second manufacturer or a second model of the second emulated wireless device; receive first media via the first emulated wireless device and second media via the second emulated wireless device, the first media encoded using the first media encoding format, the second media encoded using the second media encoding format, and the first and second media corresponding to the same media content; store a first reference exact signature of a portion of the first media received at the first emulated wireless device and a first reference similarity signature of the same portion of the first media to monitor exposure to the media content via a third wireless device being at least one of from the same first manufacturer or of the same first model as the first emulated wireless device, the first reference exact signature to confirm exposure to the media content via the third wireless device when a panel metering signature from the third wireless device matches the first reference exact signature within a threshold, and the first reference similarity signature to confirm exposure to the media content via the third wireless device when the panel metering signature is relatively more similar to the first reference similarity signature than to another reference similarity signature unrelated to the first media; and store a second reference exact signature and a second reference similarity signature of a portion of the second media received at the second emulated wireless device to monitor exposure to the media content via a fourth wireless device being at least one of from the same second manufacturer or of the same second model as the second emulated wireless device. - View Dependent Claims (17, 18, 19, 20)
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Specification